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Apple users loyal but bigger screens tempt
There are signs that Apple isn’t attracting and retaining as many early adopters as it once did, with larger screens seeming to drag a number of users away from the brand. But with industry-leading satisfaction and loyalty rates, Apple can be confident that most iPhone users will still own one next year.
There are good reasons to stick with Apple. The software is mature. iPhone's integration with Apple's other products and iCloud is strong. The hardware is still better than any competitor. It's an all round better experience than Android.
And yet a four-inch display is no longer the ideal. While it's fine for looking at images and even watching video, there are times when text renders too small and screens are hard to read.
I like the size of the iPhone in my pocket. I love being able to control everything one-handed - that's difficult with larger screens. But too often I find myself bookmarking pages to read later on a bigger screen.
[digitl 2014]
Bill Bennett
Freelance journalist.
Auckland-based Bill Bennett writes technology and business stories that are directly relevant to New Zealand readers.
His emphasis is on telecommunications, but he also covers other aspects of technology and business. You can find his features in the New Zealand Herald and hear him regularly on RNZ Nine to Noon and the NZ Tech Podcast.
Bennett's The Download Weekly newsletter is published every Friday. You can sign up for it here.
If you want to support his work, you can make a donation to his PressPatron account.
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