Media Flash - Jan. 29, 2001

Media Flash and Australian Media Job Directory

Australia's Media Independent Weekly E-Newspaper

Monday, January 29, 2001

BREAKING NEWS - SUNDAY, JANUARY 28, 2001

Real Spin On Extra Dailies

* JOHN HARTIGAN'S bold move, as Australian News Limited chief, to give the multi-million dollar go-ahead to free afternoon tabloid commuter newspapers in Melbourne and possibly Sydney, is a stunning commercial attack against rival John Fairfax Holdings, and its Chief Executive FRED HILMER.

* JULIAN CLARKE, Managing Director of the Melbourne News Limited division (Herald & Weekly Times Ltd), caught Fairfax by surprise late during the week, with his company's release of marketing material promoting the project to major ad agencies in Melbourne. CLARKE'S team plan to start the new Melbourne afternoon paper - dubbed Melbourne Extra or MX - as a free full-color 32-page weekday paper, with a 60,000 print run, in February. Full-page ads are to sell at a casual rate of $4500; watch that rate fall quickly to half that price.

* COL ALLAN, Daily Telegraph Editor-in-Chief, may soon follow with his own SX - Sydney Extra tabloid. The Sydney product would hit at ALAN REVELL'S Sydney Morning Herald, as well as the career ad market largely held by MICHAEL HANNAN'S Nine To Five, Sydney Weekly and City Weekly.

* GREG HYWOOD, who is taking over as Publisher and Editor-in-Chief of The Age from STEVE HARRIS, has countered that Fairfax is able to match News quickly with a free PM commuter daily ... but the real position is not that simple at all. HWT can push the button on a full-color 32-page paper instantly at its Todd Road, Fishermans Bend presses ... The Age is still waiting to commission its Tullamarine plant in 12 months' time, and may have to rely on outsourcing the costly job to BOB MUSCAT'S PMP (Argus) plant at Hawthorn. ANDREW HORNERY (SMH) reported on Saturday that PETER KLAGES, Illawarra Newspapers GM, is 'believed to have been called on to implement Fairfax's response to MX.'

Spoiler Unsettles Spencer St

* JULIAN CLARKE'S confirmation on Thursday that News Ltd will soon launch the free Melbourne afternoon commuter paper has already unsettled marketing troops at the Spencer Street headquarters of The Age. Fairfax chief FRED HILMER saw fit to remove STEVE HARRIS from his $505,000-a-year top post when HARRIS refused to move to the Sydney Morning Herald. HILMER has also promoted Age 2-i-c JOHN ALLAN sideways to a Sydney post, leaving the Melbourne broadsheet team somewhat demoralised. The News Ltd announcement comes as both companies have announced a freeze on staff appointments.

* JOHN HARTIGAN, News Ltd CEO, is expected to fund the afternoon dailies in the longer term from the PM-edition budgets. For example, sometime after the MX launch, if ad levels are sufficient, it is expected that the afternoon edition of PETER BLUNDEN'S Herald Sun would be 'incorporated' into MX. The PM edition has sales of about 60,000, which are largely CBD and inner-Melbourne based, and is expensive to produce and distribute. GREG HYWOOD does not have such a budget luxury at The Age.

* JULIAN CLARKE'S early career in the tough streets of free suburban newspapers should not be forgotten. CLARKE started as a 16-year-old at Standard Newspapers in Melbourne, publishers of weekly papers in Frankston, Clayton, Springvale, bayside and eastern suburbs. In 1986 he became General Manager of The Herald and Weekly Times' newspaper division, and MD of the company in 1991. He was raised on making tough free ad-sheets work on a shoestring.

* HYWOOD'S financial situation at The Age is further complicated by the Age Melbourne Property Guide, a 160,000-circulation glossy free weekly give-away estimated to have lost almost $2 million in its first year. One answer may be to badge any Age afternoon daily tabloid, as another Age edition, to pump its daily sales figures from 190,000 to 250,000 for retail and national advertisers, as well as promoting Age classified lineage to readers.

More Problems At The Age

* GREG HYWOOD arrives as Age Publisher with a number of immediate challenges:

* FIRST is the almost stagnant Age circulation. A self-serving internal Age document assures management that 'our circulation is at sustainable levels'. Weekday circulation is at 194,640. Saturday Age circulation figures have been falling significantly.

* SECONDLY, the industrial situation at The Age is fragile. Melbourne workplace problems have been met with Sydney counterpoints. Some senior Sydney-based Fairfax executives have seemed unable to appreciate the cultural and commercial differences between the NSW and Victorian markets. This led to The Age missing two important editions through dramatic strike action in 2000.

* THIRDLY, the launch of MX throws down an instant gauntlet to whether HYWOOD can instantly harness Age staffers and their loyalty. His arrival is as The Age re-commences some discounted subscription drives; the re-modelling as Education Age as a $57-a-year opt-in product only; and the re-launch of Epicure as a tabloid. An important and much needed re-launch of The Sunday Age as a tabloid, said to have been scheduled for March, is now said to have been 'put on hold'.

* FOURTHLY, the heavy losses of Melbourne Property Guide - established primarily as an opponent to ERIC BEECHER'S Melbourne Weekly Magazine - need to be quickly stemmed. That publication could be closed (or sold) as soon as the the first quarter of 2001. The title of MPG may find itself in the hands of SHANE HIGGS' Metropolis Media which takes over The City Weekly, The Melbourne Times and Emerald Hill Times, from this Thursday (Feb. 1). City Weekly will have to fight hard to retain its 22-pages of employment advertising, which make the 50,000-circulation paper a viable proposition. MX and Express will go hard after this market segment.

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This Year's Media Gongs

* LORRAINE DAPHNE BAYLY, aka GRACE SULLIVAN, has been honored as a Member of the Order of Australia in the Australia Day Honors 2001. MS BAYLY, of Cremorne (NSW), is recognised 'for service to the community and charitable organisations through the entertainment industry'.

* STEPHANIE BRITTON, Henley Beach (SA), becomes AM, 'for services to the arts, particularly as founder and editor of Artlink magazine, and as an advocate for women, indigenous art and the visual arts'.

Other awards included:

* PETER GEOFFREY CLEMENGER, Toorak (Vic.). For service to the promotion of business and commerce in Melbourne, to the development of tourism and to the community, particularly as a supporter of the arts and programs for youth at risk.

* VALERIE THELMA FRENCH, Wishart (Qld). For service to the aged, particularly through the organisation Older People Speak Out, to the community as an advocate for social change, welfare reform, expansion of educational opportunities and human rights, and to journalism.

* MARGARET MARY RALSTON, Henley Beach (SA). For service to amateur and professional sport, particularly in South Australia, as an administrator and journalist.

* EARLE WILFRED BAILEY, Noosa Heads (Qld). For the service to the community of Port Douglas region through local government and tourism, and to the development of the radio and television industries.

* MARJORIE JOAN BRADSHAW, Penshurst (NSW). For service to the community as a fundraiser through the Australasian Order of Old Bastards.

* BRET CHRISTIAN, Cottlesloe (WA). For service to the community of Perth through the establishment and continued publication of suburban newspapers.

* MAXINE ANNE GOULDING, Burnside (SA). For service to the community, particularly through the provision of professional public relations expertise for volunteer organisations.

* JEANNE LITTLE, Paddington (NSW). For service to the community as a fundraiser for charitable and medical organisations, and to the entertainment industry.

* NATALIE RONA MILLER, Toorak (Vic.). For service to the Australian film industry, particularly the production, distribution and exhibition of quality film.

* MARIA VICTUSYA PRERAUER, Castle Cove (NSW). For service to cultural life as an arts editor and music critic, and to journalism.

* GWENDOLINE AGNES MOLONEY, Thursday Island (Qld). For service to the community of Thursday Island, particularly as Editor of The Torres News.

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BREAKING NEWS

Sydney Radio Wars

* JOHN FORDHAM, manager of 2UE's JOHN LAWS, says there is no Sydney radio war starting today. He quotes LAWS' 2UE ratings of 13.7, compared to 2GB's 3.5. 'Who is the radio war between?' he asked, when interviewed by the Sydney Morning Herald's CYNTHIA BANHAM. 2GB starts with a line-up of PHILIP CLARK (breakfasts), TERRY WILLESEE (mornings), KERRI-ANNE KENNERLEY (afternoon) and GRAHAM RICHARDSON (drive). 2GB Program Director CHRIS SMITH says CLARK'S program is formatted so the first 18 minutes of every half hour are commercial free, in a bid to attract ABC listeners whose breakfast program is now hosted by the able ANGELA CATTERNS.

* TREVOR LONG (no relation) of Candela Enterprises is developing the 2GB and 2SM web-sites. GB is impressive, including web cameras in each of two studios. Sydney's Daily Telegraph says: 'Two of the webcams are perched in Studios One and Three ... but intriguingly, images of Studio Three disappear between midday and 3pm. Confidential would have thought that shift's presenter would be far more comfortable with the camera than her male colleague. Apparently not ...'

* KERRI-ANNE KENNERLEY reveals contracts with 'Imedeen', 'Trimit' and Toyota in 2GB's commercial agreement register. GRAHAM RICHARDSON drives a City Ford, and has a contract with KERRY PACKER to 'write for magazines, appear on television stations, advise, consult and lobby for all of his interests, as required'. Mid-yawner ANDREW HARWOOD reveals he receives consideration over $100,000 from D&D Advertising to 'attend client meetings, take advertising briefs and formulate and write commercials. Presentation and voice over commercials. Presentation of Mid-Dawn radio program including advertorials.'

Objective Journalism 101

* PETER MANDELSON'S resignation as Britain's Minister for Northern Ireland, in TONY BLAIR'S Labor Government, was treated this way by the London Sun late last week: "Mandelson's out on his ear again because he is a lying, manipulative, oily, two-faced, nasty piece of work who should never have been allowed back into the government."

In Defence Of Christopher Skase

* TONY WHITING'S Border Mail (Albury) carried a reader's letter on Saturday, where 'DAWN ENDRESZ' writes: 'His democratic right of presumption of innocence until proven guilty, once again in this country, has been nullified and completely blown out of the water. No wonder he doesn't want to return, jutsic is only a mirage.'

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WA Newspapers Loses Contract

* DENIS THOMPSON'S West Australian Newspapers has lost the contract to print the chain of Community Newspapers in which it has a 49.9 per cent interest. The Community Newspapers Group, headed by GENE SWINSTEAD of News Limited Community Newspapers, produce a healthy stable of weekly titles. THOMPSON says the loss will have a minimal effect on earnings.

New Boss At Brisbane TV

* ROBERT MOORE is quickly stamping his mark as General Manager of one of Brisbane's six television stations, Brfiz 31. MOORE, a former Perth TV executive, with years of overseas production and direction experience with the American Broadcasting Company, is introducing a new degree of professionalism at the station, based in modern studios at South Brisbane. The TV channel broadcasts on the UHF-band under a community licence granted by the Federal Government.

* MOORE is boosting content and structure, with local style programming, and is aiming to foster young producers.

* DISCLOSURE: Ash Long Media produces The Brisbane Report which airs on Briz-31 twice weekly.

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Game, Set And Match

* ALAN TRENGOVE retires as Australian Tennis Editor, handing over the quill to ROSANNE MICHIE, 39, former Media Manager of Tennis Australia and the Australian Open. MICHIE started on the Sunday Press and Sunday Herald, before being appointed as Media Manager as Telstra. TRENGOVE will continue his Court Talk column, which is in its 26th year in the mag, published by Nicholson Media.

Top Job at f2

* JOHN MILLICAN at Fairfax f2.com.au is advertising for a Head of Marketing for tradingroom.com.au, a joint venture with Macquarie bank Limited. The position reports to NIGEL DEWS, f2 CEO, and aims to maximise customer numbers. f2_hr@f2network.com.au

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Asia-Pacific Wire

* NET GUIDE (NZ) has won an interim injunction forcing rival Net Magazine to change its name, according to SIMON HENDERY of The New Zealand Herald. The four-year old Net Guide successfully stopped distribution of its A5 $3.50 rival, which it said was so similar that it was confusing shoppers and costing it sales. JUSTICE ROBERT FISHER has Net Magazine would have to print a disclaimer on its cover or find a title that did not include the words 'net' or 'guide'.

Overseas Desk

* LARRY KING may be on the way out from his CNN 9pm-10pm timeslot, according to the frankness of the New York Daily News: 'King Larry is an institution, but he's expensive. His ratings are down. And he skews old.'

* MARK FRANKEL, Executive Editor of Offspring and Dads, explains their closure in this E-mail: 'We proved we could produce a great magazine, and everyone who saw it, both inside and outside the industry, agreed. Unfortunately, the plan was always to finance Dads like a dot.com and to recapitalise the company around the time of the fourth issue. Unfortunately, investment trends and the general economic climate are working hard around us and none of the money men (and we've hit just about all of 'em) will dig their hands out of their pockets. We're still convinced our idea was great; unfortunately, our timing was not. Shit."

* AOL TIME WARNER will close three titles - the 954,383-circulation Today's Homeowner, Senior Golfer and Outdoor Explorer. Some 40 staffers get the shaft.

* GEORGE magazine, founded by JOHN F. KENNEDY JNR, continues to live as a website: georgemag.com

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Sydney Siders

* TERRY WILLESEE, 2GB morning host, is using local newspaper editors on Tuesdays and Wednesdays in a 'Suburban Beat' segment. SHEILA NICHOLS, Editor of the Mt Druitt - St Marys Standard (Cumberland - News Limited Community Newspapers) is one of the participants. MS NICHOLS also appears on AIR FM 100.7.

* SAD to see the paucity of business being done (or rather, not being done) by some 2UE presenters, according to the the 'Register of Presenters' Commercial Agreements'. MALCOLM T ELLIOTT (the former Melbourne Leader Newspapers production hand) 'has no commercial agreements other than with 2UE'. Same applies for SHARINA ('last name withheld'). MICHAEL CARLTON PRODUCTIONS earns less than $100,000 for writing a weekly SMH column. PHIL HALDEMAN has a $10,000-$100,000 contract to record TV ads for Suzanne Paul Australia Pty Ltd.

* ALAN JONES and his interests (Belford Productions Pty Ltd) have contracts with Korero Pty Ltd (less than $10,000 to use name to [promote coffee); Qantas ($100,00 to not more than $500,000); State Bank of NSW (same); TCN-9 (same); Warner Music (less than $10,000); Sony Music (less than $10,000); Walsh Bay Finance ($100,000 to not more than $500,000).

* JOHN LAWS and his interests (Smith Smyth & Jones) have contracts with NRMA ($100-$500M); Hanimex (same); Qantas (same); Toyota ($500M and above); Valvoline ($100-$500M); Foxtel ($500M and above); Penrith Rugby League Club ($100-$500M); Rosemount Estates ($100M-$500M).

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Quadrant

In December's Quadrant magazine:

Mark Latham MP on Globalisation's optimists and pessimists - Greg Melleuish reviews Blainey's History of the World - Alan Gill on Britain under the Jackboot: occupied Jersey 60 years ago - Sean Regan on our post-modern Pilger - Peter Ryan defends the reputation of the judge who sent Ned Kelly to the gallows - the final instalment of Keith Windschuttle's analysis of Aborigine massacres, and the lies of the missionaries - Sophie Masson on Harry Potter - new poems by Les Murray and others.

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Queensland Quips

* QUEST NEWSPAPERS, part of News Limited Community Newspapers, is running a 'Brisbane Secretary of the Year' campaign through its 15 titles. Nominations close February 15; a winner from each newspaper circulation area is named on April 20. Radio 4BC has joined in the promotion.

* 4KQ is pumping a '25 Years of Classic Hits' promotion. Pity that its paid quarter-page broadsheet ad was buried under BYRON VALE'S bigger news article about Triple J's Hottest 100, in Saturday's Courier-Mail.

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West Wire

* KERYN McKINNON is taking applications for a Senior Reporter's job at The Kalgoorlie Miner. Extensive feature writing and news reporting experience is expected. keryn.mckinnon@wanews.com.au

* MURDOCH UNIVERSITY requires a Divisional Marketing and Public Relations Co-Ordinator. The two-year appointment carries a package up to $54,924.

* RESOURCE INFORMATION UNIT, PO Box 1533, Subiaco, wants a Journalist/Editor for one of its established resource (oil and gas) magazines.

* EDITH COWAN UNIVERSITY teachers have had a pre-term briefing from The West Australian as part of its Newspapers In Education program.

South Aussie Snips

* SHEILA WALTERS is taking applications for a Justice Portfolio Communications Co-Ordinator to work at the Attorney-General's Department on a two-year contract, at up to $64,950 p.a.

* SHANE FULLER, Marketing Manager of the Adelaide Crows Football Club, is looking to take on a Sponsorship Manager, based at Football Park, West Lakes. Remuneration of up to $70,000 can be negotiated. btrotter@afc.com.au

* FRESH FM, Adelaide's community youth dance radio station, returned to air 24/7 on Saturday night.

* JULIE KUSHNIR, General Manager of Advertising Directions, Unley (SA) has a vacancy for a part-time, casual media assistant to work 28 hours a week.

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Press Gang

* ANU GARG, US-based wordsmith, has appointed retired Sydney journalist ERIC SHACKLE as copy editor of his newsletter A Word a Day, which is emailed free to nearly 400,000 wordlovers around the world. Prestigious US magazine The Smithsonian last month called India-born GARG'S newsletter "a globe-circling cyberphenomenon, one of the most addictive free services available on the Web." More details at http://www.wordsmith.org/awad/

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Air Waves

* COREY LAYTON, 21, 'CAPTAIN TURNTABLE' of Melbourne's TT-FM, has been signed for DMG Radio's new STAR-FM Sydney station, due to start this year.

* DOUG AITON, ARTHUR HIGGINS and GREG EVANS feature in a JOHN ELDER Sunday Age article about 3AK.

TV Guide

* JANE FONDA, estranged wife of CNN founder TED TURNER, has been given the pink slip in the latest round of sackings at the AOL Time conglomerate, according to RUPERT MURDOCH'S New York Post. FONDA'S show was called People Count.

* KELLIE NESTOR joins GEORGE DONIKIAN will present the Adelaide Ten News from February 5. Psst! The Adelaide news is really done from Ten's sixth floor studios at Como, South Yarra (Vic.).

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Your ABC

* GRAEME THOMSON, ABC Section Secretary of the Community and Public Sector Union, has issued a statement in conjunction with the Media, Entertainment and Arts Alliance, about clearing a union ban on ABC staff applying for the Media Watch hosting job. 'ABC management has claimed that the union ban is the only impediment to Media Watch's return. The staff of Media Watch, the CPSU and the MEAA are concerned that we should not allow the union ban to prevent such a valuable program as Media Watch.'

* JONATHAN SHIER'S ABC has a relative job bonanza: Aunty wants a Melbourne-based Reporter/Producer for Radio Australia's Indonesian program; journalists for ABC News, Melbourne; a Sydney-based Manager of Publishing Systems, New Media; Adelaide-based Researcher; an Online Education Producer for Learn Olnine (SA); and an Education Developer (SA).

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Big Names Dept.

* BRENDAN QUINN, former Technology Manager at the Fairfax f2 team that created smh.com.au, theage.com.au and afr.com.au, is now out on his own, with technical consulting to the online media industry through Clueful Consulting, St Kilda (Vic.) brendan@clueful.com.au

* JOHN P. NALLEN, 44, has been named Executive Vice President and Deputy Chief Financial Officer of News Corporation. LON JACOBS, 45, becomes EVP and Deputy General Counsel.

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Now Canberra has declassified the file, we are free to publish the entire Trewistle saga. One or two episodes may seem familiar. Ask yourself: "Did I miss something really insignificant?"

Trewistle Pushes The Envelope

* NASDAQ darling Trewistle Technology has punched its way into the lucrative home delivery business with a stunning new concept - the virtual postman.

* Now, instead of simply opening the boring old e-mail, it will be presented on your screen by a cyberpostie, with a cheery greeting of "Morning", "Hope this isn't from the ATO", or "That dog of yours should be put down."

* The new TREWISTLE character, who will appear in a top right window whenever you press "Get Mail", comes in a small range of genders, skin colours and uniforms. (I quite like Natalie, who has an air-sea rescue flak jacket and purple lurex boots. She looks about 18).

* Cyberpostie only costs 15 cents per delivery, compared to 45c for a letter through Australia Post. "But the real benefit of the Cyberpostie," explained creator MILTON TREWISTLE, "is in the security area.

* "With a flick of her throttle, Cyberpostie consigns spam straight to the bin, adding a couple of entertaining viruses to discourage further junk mailings.

* "If somebody is spamming you porn, Cyberpostie will download it before it bothers you and pass it to the relevant fence. There is no charge for this part of the service, which I personally supervise with Adrian and Narelle."

* Cyberpostie "learns" about people from whom you do not wish to hear, and automatically takes a trip back down the signal to present a series of facial contortions, finger gestures and abuse on the sender's screen.

* "That'll stun 'em," TREWISTLE growled.

* All in all, Trewistle Technology's latest brainchild seems set to inflame the bourses. Hollywood rumours persist that Trewistle is negotiating the rights to use computer-generated look-alike big star Cyberposties who will deliver the mail with songs from their chart hits.

* "The possibilities beggar the imagination," commented the creator. "They've certainly beggared mine."

WARWICK BARRACLOUGH also writes seriously! He is a Perth freelancer, majoring on business, e-commerce and PR projects. Contact him at: campaign@highway1.com.au

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Movers And Shakers

* PAUL MORGAN, who the Gold Coast Bulletin described at the weekend as a 'flamboyant Queensland businessman', died on Friday while playing a game of golf with his wife SUE-ELLEN. MORGAN was founder of the Brisbane Broncos, and was an investor in PAUL HOGAN'S Crocodile Dundee movie.

* SALLY HEATH has been appointed Saturday Extra Editor at The Age. MARK FORBES has been appointed Foreign Affairs and Defence correspondent in the paper's Canberra Bureau. SOPHIE DOUEZ has been assigned to the Canberra Bureau as a reporter, from where MELISSA MARINO will return in March as a Sunday Age reporter.

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FORMAT

A monthly email newsletter for those involved in the production of formatted print publications -- newsletters, magazines, newspapers etc. Includes news and hints involving QXP, InDesign, PageMaker etc. See back issues at http://www.worsleypress.com/format or subscribe with a message of "subscribe" to format-request@lists.best.com

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The Local Report

* ROSS McPHERSON, Editor-in-Chief of The Shepparton News group, featured in Friday's classifieds with a sizeable ad - including three 'Changing Faces' file photos titled 'Satisfaction, Anticipation, Respectable' - with love from BLAIR, CAMPBELL, ELLA and ROHAN. The ad celebrates ROSS' 50th Birthday.

* Reminds us of an after-lunch episode wayback when Chadstone Progress ad man NOEL JACKSON inserted a last-minute ad congratulating members of Leader Newspapers' MOTT FAMILY on their birthdays. JACKSON'S misfired prank soon saw him working at PETER ISAACSON'S Sunday Observer.

Glass House

* REX GARDNER'S Hobart Mercury still has those down-home morsels that make Tassie unique. Take this ad from Saturday's Merc: 'I, DOROTHY FISHER, of Campbell Town, shopkeeper, unreservedly apologise to the lessees and staff of the Man O'Ross Hotel for maliciously spreading rumors that I suffered food poisoning as a result of eating a meal at the hotel.'

* ROD SCOTT, Editor at Launceston's Examiner, is not giving away all the promotion budget in one swoop. Thumping color banner above Saturday's masthead says readers can win $300, in a contest where $150 jackpots daily. Our copy of The Ex, purchased in Melbourne, was early in the print run: it carries a number of '588'. 'To claim the cash, you must present the masthead of The Examiner newspaper with the winning lucky number and correct date to The Examiner in Launceston.' Hardly worth the drive.

* DERRYN HINCH says he tried a STEVE VIZARD impersonation when he opened his 3AK morning program with a gruff 'Good Evening'. HINCH, the headline machine, had a nerve pinched by the Daily Tele's 'Sydney Confidential team who chided him about the line. HINCH fired back an E-mail to PETER HOLDER and JO CASAMENTO: 'Didn't your gormless correspondent also point out that I came on air and said 'good evening' in the voice of STEVE VIZARD'S HINCH-lampooning HUNCH character on Fast Forward? I, and whatever listeners I have, obviously got up much earlier than your breathless fizz.' The tabloid two replied: 'Cutting edge. That VIZARD routine is a decade old.'

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FIRST MULTI-NATIONAL E-BOOK A South African computer expert and an Australian writer have published what they believe is the world's first multi-national electronic book. The free book, "Life Begins at Eighty ... On the Internet" by veteran Sydney journalist Eric Shackle, is posted on Barry Downs's Kimberley Web site, http://www.bdb.co.za/shackle/ebook.htm linked to other sites in the United States, England, Scotland, Australia and Bangladesh. Articles from the various sites cover a grab-bag of topics: the world's biggest turkey and largest hailstones, computer-generated anagrams, mysterious lights in Texas and Queensland, 15 towns named Rugby, Global English, and how to cultivate a herb said to ease arthritic pains. "Like most of my generation, I used to regard the Internet as a fearsome monster rapidly devouring the world we knew," 81-year-old Shackle says in the introduction. " Then at the age of 79, I bought my first computer, studied David Pogue's hilarious book The i-Mac for Dummies, and began a new life. Captivated by the magic of the World Wide Web, I began writing freelance articles about my discoveries. Some of them have been published by the New York Times, the Globe and Mail (Toronto, Canada), the Straits Times (Singapore) and the Sydney Morning Herald (Australia) ... "Read some of my articles [which] I hope will inspire other retirees to join the world's largest library, and share its magical allure."

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Editor's E-Mail

* DAVID PALMER writes: 'Dear Ash, As a Victorian native, I grew fond of the original ICPOTA creation. Resident in Sydney for the last eight years, currently with Reed Business in Chatswood, I'd like to see the character Sydneyised within the Fairfax fold. How about ICPOTH? Then the Herald could run something like "EFTPOS your advertisement ICPOTH." Or ICPOTSM has a competitve ring to it. Best wishes for Media Flash in 2001. David Palmer. * PS. Interested to see news of HARTLEY HIGGINS, an old acquaintance from days when I farmed in the mountains between Mt Buller and Mt Buffalo. His father had a beautiful Bentley cloverleaf car, circa 1920s, which he habitually drove around Wangaratta every Saturday morning in the 1960s and maybe earlier, for recreation. The cloverleaf tag referred to the plan view of the rear seats.

* JIM JAMES, General Manager at IPMG, Haymarket, is one of the extraordinary number of new subscribers to Media Flash. So too has NARTIRA CARLSON, Diary Editor at Australian Associated Press; JOHN OLB, Director/Producer, thousand Word Productions.

Pasquarelli's Politics

* JOHN PASQUARELLI writes: 'This morning I dialled Citibank telephone banking, groaning at the thought of puching buttons and listening to the interminable, infuriating prompts. This time I was told to punch 1 for English, 2 for Cantonese and 3 for Mandarin. English is our national language, the language of international business and the lingua franca of the Internet yet we are now pandering to minority ethnic interests once again. It should be mandatory for newcomers to Australia to have a basic fluency in English - or be compelled to attend English lessons. My father used to come home at Ingham in North Queensland as a young boy after school and teach his parents English - at no cost to taxpayers - how times have changed.'

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John Pasquarelli

is collecting Papua New Guinea Tribal Art again.

Please contact me at P.O. Box 139, Yarraville, Victoria 3013.

Ph (03) 9314 4120. Fax (03) 9314 5914, Email: kojak@alphalink.com.au

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Long Shots

By Ash Long, Publisher, Media Flash

* JOHN ANDERSON, Deputy Prime Minister, seems to take himself a little too seriously in correspondence to The Australian. In one breath, he accuses commentator MARK DAY on not getting it right in a story about the Deputy PM and Moree Champion Editor JOHN BALL. Next, ANDERSON admits: 'For the record, that conversation was a heated one ... to then suggest that I later 'threatened' BALL is utterly wrong. BALL stated that his coverage of federal issues would be fair, and I simply said I would be watching to see if he lived up to his word.'

* ELLEN WHINNETT, journalist at REX GARDNER'S Mercury (Hobart, Tas.), had incoming and outgoing mobile phone call numbers traced by Police - without a Police warrant having to be obtained. The Australian's BRIAN WOODLEY reports that WHINNETT broke a number of stories, embarrassing to Tasmanian Police chief RICHARD McCREADIE.

* NICOLE BLAND, recent 3AW-Southern Cross sports presenter, was heard with DERRYN HINCH on 3AK on Friday.

* NICKY BUCKLEY, former Nine Network Sale Of The Century good-looker, is another Melbourne celebrity to drive a free Volvo from Bilia Hawthorn. Her 'Bilia Test Drive' was featured by LEIGH KILDAY in ANTHONY McDONALD'S Melbourne Weekly Magazine.

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Media Money

* $32,909 is starting package for a part-time Graphics/Web Information Officer (36.25 hours - that's part-time?) at Legal Aid Queensland. pdf@legalaid.qld.gov.au

* $95,920 is offered for the Queensland University of Technology Professor in Journalism and New Media appointment at the Gardens Point campus. jobs@qut.edu.au

* $16 MILLION is the rumored price for Optus to broadcast this year's National Rugby League competition. Foxtel, Austar and the Nine Network also broadcast NRL.

* $A73.9 BILLION is the value of the Sky Global digital business, part of the News Corporation business. RUPERT MURDOCH says the business may now not be floated.

Bottom Line

* SEVEN NETWORK have won the exclusive broadcasting rights for the 2002 Commonwealth Games in Manchester. The Nine Network has the rights to the 2006 Commonwealth Games in Melbourne.

* RUPERT MURDOCH'S News Corporation announces its second quarter fiscal 2001 results at 12.30am on Thursday, February 8, 2001, and simultaneously in New York.

The Last Word

* MIKE CARLTON, of The Sydney Morning Herald, describes PIERS AKERMAN as The Daily Telegraph's 'hysteric-in-residence' over a piece describing the fate of illegal immigrants: 'If they need to be drugged, hand-cuffed or placed in chains before being bundled onto aircraft, it really doesn't matter.'

P.S.

* DERRYN HINCH, 3AK morning host, had an online barney with Right-to-Life warhorse MARGARET TIGHE this week. Both sounded 20 years past their prime. HINCH was strong about voluntary euthanasia. How does that sit with 3AK half-owner Fusion Media, headed by MAL GARVIN, who even banned Crown Casino advertising on his station.

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Australian Media Job Directory

Employment

* SENATOR NICK SHERRY seeks a Devonport (Tas.) based Electorate Officer where 'experience in dealing with media is desirable but not essential'. Up to $43,975 plus allowance.

* JULIE NARDUZZO, Human Resources Officer at The Herald & Weekly Times Ltd, is taking applications for a Marketing Assistant. A business, marketing or communications degree is preferred. Applications need to be submitted by Wednesday (Jan. 31) narduzzoj@hwt.newsltd.com.au

* SALLY WONG is collecting CVs for an Advertising Sales Co-Ordinator's job in Sydney at CNN - Turner Broadcasting. CNN is currently sacking a number of employees stateside. sally.wong@turner.com

* PETER STEIN, Managing Editor of The Asian Wall Street Journal, seeks a News desk Editor to join the Hong Kong team. peter.stein@awsj.com

* $100,000 (negotiable) is available for the new Chief Executive Officer of the Australian Newsagents' Federation. ausnewsfed@bigpond.com.au

* ALAN ALBERTSON, service Director at Vision Australia, is advertising for a Station Co-Ordinator to work 16 hours at the print-handicapped 2APH-FM at Albury.

* PAUL SHIRLEY, MD of MIX 101 HO FM, Hobart (Tas.), seeks a Sales Manager for the commercial station.

* PAMELA WALKLEY, Money Magazine (ACP), requires a Writer/Researcher Editorial Assistant. pwalkley@acp.com.au

* PAUL OXLEY at Transend - Tasmanian electricity transmission system - re-advertises for a Public Relations Officer. tim.wilson-haffenden@transend.com.au

* KEITH TWIST at Adcorp Queensland is recruiting an Advertising Account Executive. keith_twist@adcorp.com.au

* RECRUITMENT SOLUTIONS are chasing a Sales and Marketing Manager to start a firm's Queensland operation. Salary: $65,000. www.careerone.com.au

* FAYE LO PO', NSW Minister for Community Services, Minister for Ageing, Minister for Disability Services, Minister for Women, requires a Media Advisor. First job is to fit the titles on to a business card. Apply to Chief-of-Staff AMANDA GRAHAM by February 9.

* ANDREW REDDEN at Morgan & Banks, Sydney, has a vacancy for an Advertising Account Manager for Buspalk. apply@morganbanks.com.au

* DR SALLY STOCKBRIDGE, Senior Classification Officer for Network 10, is taking applications for a part-time Program Classification Officer to oversee a production located in South-East Queensland.

* DONNA MAINGAY at Lovatts Crosswords and Puzzles requires a Production Manager. donnam@lovatts.com.au

* RUSSELL WILSON seeks a Media Consultant for the JV with Carreras Lathan Associates, media recruiters. Minimum 18 months experience. russell_w@bigpond.com

* HELEN McINERNEY, Senior Media Adviser to the NSW State Treasurer, will take applications until February 6 for a Media advisor/Speech Writer/Research Officer. 'This is a temporary position ... for the term of the Minister's appointment or a lesser period'.

* SIMON ELAND at the NSW Department of Corrective Services advertises for a Research and Information Manager, paying $72,520. Applications close Feb. 9.

* JOHN CARSON, editor of Victoria's Stock & Land, advertises for a part-time Sub-Editor. editor.stopckandland@ruralpress.com

* JANICE RAY, Executive Director at Victorian Country Press Association, requires an Advertising Sales Executive, with regular travel to Sydney, Canberra and Brisbane. jray@vcpa.com.au

* LOCAL PAGES (Melbourne) advertise for a Sales executive. localpgs@ihug.com.au

* GLENN CLARKE, at Connection Magazines, seeks a manager for its building titles. glennclarke@build.com.au

* ANDREW MacFARLANE, Managing Director, wants a Managing Editor for a medical/publishing company on Sydney's North Shore. enquiry@healthessentials.com.au

* IAN MYLCHREEST, Online Editor at DWR Media, requires four B2B Internet journalists spanning IT, retail, accounting and transport. imylchreest@dwrmedia.com

* DAVID MEAD, General Manager at Baulkham Hills Shire Council (NSW), notifies a vacancy for a Communications Officer - Internet and Publications. Up to $976.67 a week.

* ANNIE LANCASTER, FPC Living, aims to appoint a Senior account Executive to Australian Country Style. alancaster@ipmg.com.au

* MINK KAPFERER advertises for a Features Writer to join New Woman magazine. mink.kapferer@emap.com.au

* ROBBIE O'ROURKE at Food & Pack magazine, requires a Media Sales person. robbie.o'rourke@reedbusiness.com.au

* MOTOR SPORTS magazine, Caulfield North (Vic.) is hiring a Journalist, competent with Quark. msnews@aussiemail.com.au

* GINA PRESTON at the Australian Council of Trade Unions is hiring a Media Officer (Melbourne).

* JOHN BALL, Editor at The Moree Champion (NSW), wants a good, fast, accurate Sub-editor.

* DOUG GORREL, Sports Editor at The Canberra Times, has a vacancy for a Senior Sports Sub-Editor.

* SUSAN HARVEY at SBS, Sydney, has information about the Day Editor's job at SBS World News.

* HARTLEY HIGGINS, Managing Editor of the Nillumbik Mail, Eltham (Vic.), is publicising a vacancy for a Advertising Sales Consultant, permanent part-time 3-4 days per week.

Work Wanted

* Advertise your 'Work Wanted' notice in Media Flash. We'll print your 'Work Wanted' ad for free. Simply E-Mail it to us by 5pm Friday at mediaflash@yahoo.com

* RETNA WOOLLER writes: 'After spending the last 6 months working on my freelance writing and photography, I have finally built a portfolio that will aid me in my search for the unltimate job! Graduating with a BA in Media and Photomedia, has enabled me to write, photograph and research stories for streetpress newspapers and website magazines. I am willing to write or photograph for any genre, or at least be given the chance to prove my skills. Please contact me on 0414 673 135 or email me: retnab@hotmail.com

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If you are looking for someone who can create advertising copy, write media releases and proofread in a single bound (well almost) then I'm your woman. I'm a freelance writer with a variety of government and private sector clients. My career in both the media and education goes back 25 years. If you want effective words and you want them quickly and at very reasonable rates then call Alison Grahame (that's me) on 02 4324 3328 or fax 02 4324 0061.

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