Media Flash and Australian Media Job Directory

Week Commencing Monday, November 13, 2000

This is the weekly E-newspaper of Ash Long Media.

With Flash Updates at www.mediaflash.com.au

(Somewhat smaller than usual this week)

E-Mail: mediaflash@yahoo.com J Phone/Fax: 1-800 231 311

Flash Points

a.. OURSELVES: Readers Rally For Media Flash. Thanks!

b.. IS 'THE AGE' STILL A NEWS-PAPER? Or Will On-Line Break The News?

c.. BYRON SHIRE ECHO: 'Australia's Most Sophisticated Market'

d.. FAIRFAX COMMUNITY NEWSPAPERS (VIC.): 20 Vibrant Melb. Newspapers

e.. FAST BOOKS: Getting Started

f.. FORMAT: Monthly Newsletter For Publishers of Formatted Publications

g.. JOB DIRECTORY: Dozens Of Australian Media Jobs

h.. NEWS LIMITED SUBURBANS: More Than 90 Titles Around Australia

i.. PRESSPASS: Now There's A Way To Get The Information You Want

j.. Quadrant MAGAZINE - Australia's Leading Independent Review of Controversy

k.. SUBS PLUS - The Subscriptions Management System

To advertise in Media Flash, send your ad by 5pm Friday. $110 for 200 words.

Address: 30 Glen Gully Road, Eltham, Vic. 3095.

(Bank Account: Ash Long, Westpac-Bank of Melb., Eltham (Vic.) 033-091 19-9940)

Phone/Fax: 1-800 231 311. Or E-Mail: mediaflash@yahoo.com

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Thanks Everyone

* MEDIA FLASH has been overwhelmed by public support after Tuesday's E-Mail to subscribers, where we offered a frank outline of our financial difficulties. No white knight yet, but a reservoir of support for what we're doing. A sincere thank you to all. Here's a selection:

Back From The Brink

* N. writes: 'I can't help materially, Ash, because of my own situation. But I can wish you well as one who came back from the brink. I admire your guts to ask for help. It took me a suicide attempt before I did that.'

'Incredibly Courageous'

* C.W. writes: 'You are incredibly courageous and if I had the money I would invest it in a man such as yourself but unfortunately an e-mail is all that I can provide. Good luck to you and your family and I hope you are overwhelmed when you check your bank account at 5pm today.'

Courage And Determination

* V.C.. writes: 'Ash, I'm just a humble employee with kids, a mortgage, car loan and credit card completely maxed, so unfortunately I'm unable to help with your financial situation. However for what they're worth, I would like to add some words of support: I admire your courage and determination and wish you all the best in overcoming your challenges.'

Open And Honest

* C.O. writes: 'Ash, Every week I read your Media Flash with interest. I find it the most up-to-date way of knowing what's going on in the industry and look forward to receiving each edition - in short, I think you do a great job. I find such an open and honest account of your own situation to be inspiring. Although I've never met you and formerly had no knowledge of your situation I really feel empathy for your situation and hope you can pull it back together for yourself and achieve.'

Best Wishes

* C.G. writes: 'I just want to tell you how much I feel for you. I wish I could help you financially - but unfortunately can't as I too have been going through the rigors of a corporate failure. I sincerely wish you the best with your endeavours though - and if you give me a call I would be more than happy to offer some suggestions as to how might monetize what you currently have.'

Great Product

* B. writes: 'Hi Ash, You may recall me from your (early) days ... I read the latest news flash. It's a pity you're struggling. Media Flash is a great product, and I recall yourself as a great fella. Unfortunately, my finances are worse than yours, so I can't help there. But I do wish you all the best. Hope to talk, maybe a lunch, sometime? Anyway, all the best.'

A Little Similar

* A. writes: 'Do Miracles Still Happen in Australia? I hope so ... If I had any money I would lend you some Ash ... unfortunately I think my life story is a little similar to yours.'

Just Be Strong

* D. writes: 'Sorry to hear about your financial problems ... I lost everything in 91, house, marriage, business, the lot. (Name) got the lot and I ended up laboring on building sites, etc. Have got back up now and I am sure you will too. Just be strong.'

Onus On Subscribers

* A. writes: 'A colleague of mine who also receives your newsletter calculated that each of your 6400 subscribers need only deposit around $13.60 to cover your debt and pay for their Media Flash subscription. Perhaps you should suggest this to your mailing list. My donation will be making its way to you today.'

True to Life

* C.S. writes: 'Ash, Your e-mail has made me upset, I feel inferior not being to help in a way that can actually financially help you. Your words have expressed the frustration, disillusionment, desperation of someone in, to put it mildly, a pickle. These are things that human beings in Melbourne, Australia, the Media, are not supposed to express, but you have. Maybe I mix with the wrong people, but 99 per cent of the time, people put on a face, and let few people go below the exterior, let alone to strangers. When you be yourself, without a false face, you are being true to life. You have done the right thing. You deserve more. With my limited experience, I find your stories in Media Flash informative and entertaining, and I also regard them as lessons in the way things work. Your depth of thought and experience is priceless, and has shaped my perspectives. I thank you for that, I hope there are people who can help out the Ash Long bank so you can continue to shape young people's opinions. I wish you the very best for you and your family. When things are dark, and you feel everyone has abandoned you, you may be surprised at who will reach out. I sincerely hope that you get through this.'

Financial Offers

* J.M. writes: 'Would $100 help? Tell me how to send it.'

* B.S. writes: 'As my old friend RODNEY RUDE put so eloquently, you're on the 'bones of your arse' ... a feeling not unfamiliar to this household. I'll put $50 into Westpac this morning, hoping it helps you going.'

* H. writes: 'Ash, I don't have much, but I'll put a few bob in your bank ...'

* J.P. writes: 'Ash, How much is enough ... I am a struggling journo and can afford only $10-$15 or so, I can put the money in tomorrow through into your account. I lived in Eltham for 20 years and I love your web-page.weekly e-mails.'

Some Suggestions

* M.A. writes: 'Maybe you could ask each the 6400 recipients to send you a subscription of $40 or $60 to get the full version of your newsletter which could include full employment section. Also charge headhunters, $40 for a listing in the full version. I think your deadline is very short for gathering together money from recipients. Rural seems to be a keen supporter - $85,000 is petty cash to them or Reed Publishing may be interested as an addition to its AARDS.'

* L. writes: 'I am concerned to hear about your situation. Why not make Media Flash by subscription as Crikey is? People such as myself, who find your service invaluable would be happy to pay such a fee.'

Good Luck

* R.C. writes: 'We are very sorry to hear about your troubles, we do appreciate what you're going through on the business side of things being a start up operation ourselves and doing it tough. Good luck in the future and we hope that things pick up for you.'

'Wish I Was Rich'

* A. writes: 'Dear Ash, I was very sorry to hear about your predicament. I wish I was rich and could help you out. Best of luck.'

Familiar Story

* R.M. writes: 'Ash, I can only offer support, but you have that. Like you I am a small businessman, running on empty, but your story is familiar to me. Good luck raising the cash and I hope to see the phoenix rising from the ashes (no pun intended).'

Reality: What A Concept

* P.M.. writes: 'No miracles do not still happen in Australia.'

Interview Request

* JIM MAHONEY of Australian Printer writes: 'Australian Printer publishes quarterly newspaper reviews. I would love to interview you for our December issue. I'm fresh to this role, having arrived from New Zealand just days ago. However, your online publication has a good reputation with the journalists in this office and it seems a shame that you should be forced out of business while running a successful operation. Please contact me by e-mail or phone.'

Good Luck, Soldier

* S.P. writes: 'I don't know what to say. I am appalled to hear of your experiences while fighting the good fight. For my part - I'm a freelance who has precious little financially himself. I feel sad that all I can offer is some sort of sympathy and a wish that a miracle will happen for you. I think you're already on top philosophically and I applaud you for that. 44 is too young to be made to give up. Please keep me informed along the way - I will pass on your e-mail to whoever I think may be able to help. Good luck, soldier.'

True to Life

* D.R. writes: 'Can't help, Ash, as my own financial difficulties are very precarious also. But I appreciate your honesty (I have tasted similar bitterness though not quite to the same extent) and I wish you and your wife every success in getting over this latest obstacle. It seems you have managed it in the past and I have a feeling that you will do so again. Regrettably I can only offer you good thoughts but, for what they are worth, they are yours!'

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MEDIA ANALYSIS

Comment by Ash Long

Is 'The Age' Still A News-Paper?

* RUPERT MURDOCH'S Australian is playing commercial games in its news columns with a report that MICHAEL GAWENDA, Age Editor and Associate Publisher, is telling staff that the Melbourne daily newspaper will 'rely on the Internet to cover a greater number of news and breaking stories, freeing up space for longer reflective pieces in the newspaper'.

* Senior Spencer Street management deny that The Age intends to abrogate its 145-year journalism tradition in favor of more analysis and opinion. The Fairfax Melbourne operation led by STEVE HARRIS counters that The Age is making modest circulation gains, just as Herald Sun sales are reported to recently fall under 500,000.

* GAWENDA'S comments, about the further use of The Age Online to break news, do not mean that the paper's management is surrendering its news values for the print version. Rather, they believe, it is a realistic assessment of the ways in which people look to now gather news in a real-time environment.

* DAVID SYME, and other founding fathers of the Victorian quality paper, built Age circulation through extensive, timely, town-by-town and suburb-by-suburb reporting. Despite now-primitive linotype and letterpress technology, the SYMES often delivered faster and more enterprising next-morning delivery of reporting of events around the State than that achieved now with the new millennium's digital speed but more comfortable earlier deadlines.

Slender Circulation Gains

* MIKE VAN NIEKERK and his skilled Age Online team have undoubtedly won an enviable franchise of a substantial number of regular net readers, at some (necessary) financial impost to the Fairfax Group, and with a small net leakage from paid daily sales.

* BRYAN McNICOL'S Age circulation crew have been able to notch slender circulation gains for each of the past four successive half-year audits, but each six-month's marketing efforts have been only to secure small jumps of just a few hundred extra subscribers each time.

* STEVE HARRIS, Publisher and Editor-in-Chief, has introduced a 'National Edition' with a costly yet largely unproductive jump into the Adelaide market. The 'Victorian Edition' is the badge for the 10.30pm country run, with Page One and Four re-plates. The 'Metro Edition' is principally aimed at the inner metro area, with little desire by the journalists' team to reflect the interests and routine news of the 'burbs.

* Yet the answer to circulation increases is such a simple one: it is in those very Melbourne outer suburbs largely abandoned by the newspaper's attentions. They are the same suburbs that have been perceived by news teams as perhaps too mundane, or not trendy enough to be mirrored in the paper's EGN, Domain, Today or EG sections.

* NEIL COLLYER'S Fairfax Community Newspapers are showing how boring these outer areas such as Werribee, Dandenong, Knox and the Mornington Peninsula are not. Each have grown significantly with weekly House & Land, New Home & Land and On The Home Front sections. The Footscray Mail carries 72 pages of real estate business every week; there is a minimum of 48 pages of these sections alone at the Dandenong Journal. Yet there is virtually no sharing of Age and FCN facilities, area and client knowledge, or any production economies whatsoever.

Cost Cutting For Wordsmiths

* FRED HILMER, Fairfax CEO, is encouraging a tighter financial control over the costs of 'content providers' (journalists), both at GREG HYWOOD'S Sydney Morning Herald and the Melbourne Age operation. The $25 million Olympic Games blow-out has its own extra cost, according to The Australian ... an apparent cutback to ongoing conventional day-to-day regular news. News is a much more costly business than a grab bag of evergreen 1000-word opinion pieces.

* GRAHAM PERKIN, the famed Age Editor of the mid-1970's, with Chairman RANALD MACDONALD, re-built the paper with a vigorous news reporting team including BEN HILLS of the 'Insight' team, and reporters of the day such as JOHN JOST and MIKE RYAN. Readers sensed a 'passion' and urgency in the paper, and rewarded it with sustained circulation gains.

* Today's Managing Editor MALCOLM SCHMIDTKE'S reporting team could do worse than lock themselves away for a day in The Age vaults and study the successful editions of bygone years. They will discover regular news columns from city events, filed just minutes before press time. They will see The Age with daily Geelong and other regional sections; the current team is waiting for new presses at Tullamarine to achieve the same. As radio became a competitive marketing force in the 1920s and 30s; in the post-war period; as well as the TV impact of the 1950's and 60's, The Age reinforced its news coverage to become a competitive force. Each time it has slackened on its news role, it has lost market share, and the inevitable clawback has always been a long one.

Some Readership Answers For 'The Age'

* Last week's remembrances of DAVID McNICOLL, ACP Major-General, offer some signposts for ongoing Age circulation advancements. From 1947 to 1953, McNicoll wrote the 'Talk of the Town' column for SIR FRANK PACKER'S Daily Telegraph in Sydney. The daily front-page column had a WALTER WINCHELL must-read urgency, that separated it from 'Granny's' more predictable Column 8 in the Sydney Morning Herald.

* In Melbourne, E.W. (BILL) TIPPING offered a daily 'pulse' in The Herald with his 'In Black and White' columns. LAWRENCE MONEY was welcome with a more vital version of this, and his later Tattler columns. JOHN SORELL achieved it magnificently with his Walkley Award-winning 'On The Spot' columns ... and KEITH DUNSTAN provided it in the Sun News-Pictorial with his 'A Place In The Sun', often accompanied by cartoonist GEOFF 'JEFF' HOOK.

* These reader magnets, just like the 'Under The Clocks' column in The Argus of another era, are some of the less-costly ingredients that generate sales, loyalty and business profit from 'print versions'.

* ERIC BEECHER, an Age alumni, appealed on Friday (in his ANDREW OLLE Media Lecture) for the ingredient of 'passion' as the 'transcending element of journalism'. Good journalism is good business. And we guess, no news is bad news.

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Was Shier Rude To Beecher?

* JONATHAN SHIER, ABC MD, was less-than-graceful in his vote of thanks to ERIC BEECHER, simulcast on Friday night. Shier described the ANDREW OLLE Media Lecturer as having delivered 'such a depressing view'. Beecher had said in his spee ch: 'What's even more concerning is that the destiny of the ABC is now effectively in the hands of one person, the managing director. And without wanting to personalise this issue, I believe it is relevant to the future of journalism at the ABC that the current managing director is someone who describes himself as a 'mini media mogul', who has no public broadcasting experience, no editorial experience, no experience running an organisation of this size or national importance, and has lived outside Australia for several decades.'

* MEDIA FLASH tried to send a genuine congratulatory E-Mail to ERIC BEECHER, but our E-Mail was blocked. Was it something we said?

Farmshed Signs On 4500

* PAUL JARRATT, Marketing Manager for Rural Press' TheFarmshed.com.au, says 4500 members have been signed in October, with a 'Go Anywhere' travel competition being promoted to assist the membership drive. A new online shopping service for agricultural inputs is to be provided in the New Year.

Depature Lounge - Set To Take Off

* BEN MAAS, PR Officer with the new Departure Lounge web site, advises a 4.30pm launch this Friday (Nov. 17) at the Glow Bar, Cnr Queen and Franklin Sts, Melbourne. The site is being launched by RMIT University's School of Creative Media, taking corporate writing classroom work to the Web. Students in Australia, Japan and Zimbabwe have joined forces to produce a web site showcasing their writing and design skills.

* ANDREW COPLANS, Head of Department, Zimbabwe: 'We have been very excited by the whole project and we really do appreciate the work RMIT has put into this. Students in Zimbabwe have been given a chance to share their talents and be part of an international communications team.'

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$4.2 Mil. Law Suit

* JOHN O'NEILL, former Eye Corp Regional Sales Director, is suing the company for around $4.2 milliion, with claims he was made promises that he would become a part owner of the company, recently sold to the Ten Network for $259 million.

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In November's Quadrant magazine: Keith Windschuttle continues his exposure of the falsification of numbers of Aborigines killed in the few frontier massacres of Aborigines - Doug Meagher QC and David Bennett QC on the meaning of the Cubillo-Gunner case on non-stolen children - Ken Maddock on why the anthropologists never wrote about "stolen generations" or "genocide" before it was fashionable (they didn't see much of it happening) - Gray Connolly criticises Bill Hayden on Interfet in East Timor - Gary Catalano on Bernard O'Dowd - and new poetry. Quadrant is not a journal of record for the establishment but, rather, a journal which is devoted to making the establishment - the new establishment of this present confused age - accountable. - Jeff Shaw QC, former NSW Attorney General. Quadrant is prepared to buck the newest fads and is not at all afraid to point out, when appropriate, that the new would-be rulers of intellectual fashion have garments not of brocades and silks, but of sackcloth. - former Governor General Bill Hayden. Quadrant Magazine - Australia's leading independent review of controversy, ideas, literature, poetry and the arts. Ten issues a year, $59.40 (inc. GST), US$80 overseas. PO Box 82, Balmain, Sydney 2041, Australia. Telephone (02) 98181155; fax (02) 98181422. Email quadrantmonthly@ozemail.com.au . Editor P.P.McGuinness; literary editor Les Murray.

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Melbourne Memo

* DAVID JOHNSTON and ANNE FULWOOD, Seven Melbourne newsreaders, have been replaced by PETER MITCHELL, in a bid to salvage ratings which have dwindled further since the finish of the September Olympic Games. According to pre-printed station program schedules, Johnston and Fulwood were due to have finished for the year anyway. They are to stay with the network.

* FELIX GANDER, Independent News CEO, and NEIL COLLYER, Fairfax Community Newspapers (Vic.) State Manager, are still at it: fighting over relevant circulations of The Frankston-Hastings independent and The Flier. Collyer this week ran a full-page including letters from IAN JONES, State Manager of Salmat Distributors, and PAUL HARRIS, Harris Print CEO, to verify circulation numbers.

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Does Someone Forward Media Flash to You? Get your own, free copy first thing every Monday morning: send your name, company name, title and email address to: mediaflash@yahoo.com

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West Wire

* PATRICK CORNISH of The West Magazine has won the metropolitan print category of the 2000 Seniors' Media Awards. REBECCA DE ROSA of WA Business News reports that BETTINA BOWLING of the Esperance Express has won the regional print award, with BARRY BAKER of The West Australian taking the pictorial print award. PETER KER of The Curtin Independent won the student category; MARK McGILL of Channel 9 won the TV prize; and PIETA O'SHAUGHNESSY of Curtin 927 took the radio award. JUDITH TERBY of Have A Go News was recognised for commitment to providing informative and entertaining stories relevant to seniors.

* DR ROBERT McEVOY claims 87 per cent of GPs and 90 per cent of specialists had read Medical Forum in the past month, according to a readership survey on the 3700 distribution.

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Your ABC

* PAUL REMATI has been appointed to work as Director of Production, reporting to GAIL JARVIS, Director of Television. Remati worked as Producer-Director for the Bright Ideas show at Channel 10, also for Ms Jarvis.

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Movers And Shakers

* BRUCE STEPHENS is running two new no-frills community websites, started with the support of the original San Francisco craigslist.org. His sites are melbourne.craigslist.org and sydney.craigslist.org

* JEFF McMULLEN has been given the flick from 60 Minutes by EP JOHN WESTACOTT who was reported in a Nine Network Media Release: 'Clearly he is one of the most experienced reporters in the country and this has been a very difficult decision to make, but we believe it is time to give another reporter a go.'

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Absent Friends

* BOB BARRETT, former General Manager of Cumberland Newspapers (Victoria), and more recently a successful senior executive with Federal Publishing Co. and Truckin' Life, has passed away with his family at his side, on Monday (Nov. 13). We first met Bob in 1979, when he was Manager of Chadstone Progress newspaper for Progress Press, and enjoyed his company, with a bottle of red. Tributes have been published from ROBERT G. HALLIDAY, Grand Prior of Australia, for the Sovereign Order of St John of Jerusalem (Knights Hospitalier), where Bob held rank as His Excellency Bailiff, as Chancellor and for the Order worldwide as Secretary and Adviser to the Sovereign Council. The funeral takes place on Thursday at 11am, Bunurong Memorial Park, Frankston (Vic.).

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Australian Media Job Directory

Employment

* ADELL NAIR, Sections Team Manager at the Sydney Morning Herald and The Sun-Herald, wants an Account Manager - Investor/Money.

* DAVANH INTHACHANH at Fairfax calls for a News Editor to join the SMH. dinthachanh@mail.fairfax.com.au

Work Wanted

* Advertise your 'Work Wanted' notice in Media Flash. We'll print your 'Work Wanted' ad for free. Simply E-Mail it to us by 5pm Friday at mediaflash@yahoo.com

* I am a 21 year old female. I have just finished my last year of Journalism at Monash University with a Distinction average in all Journalism classes. During my studies I have worked for a PR company in Traralgon, Needham Public Relations. I am looking for any work in the field of Journalism or Public Relations in Victoria. Phone:03 51746324 or 0401 076 769. E-mail: kurost@net-tech.com.au

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TO SUBSCRIBE: For your own free E-Mail subscription to Media Flash, E-mail your request to: mediaflash-subscribe@egroups.com TO UNSUBSCRIBE: Send an E-Mail, quoting the Mail Batch Number (it's in the subject line) to: mediaflash@yahoo.com THIS WEEK'S DISTRIBUTION: More Than 6400 Copies Printed, published and distributed by Ash Long, who accepts responsibility for election and referendum comment. © Copyright 2000, Ash Long. ARBN No. 91 003 450 207 Head Office: 30 Glen Gully Road, Eltham, Vic. 3095. Telephone/Fax: 1-800 231 311 Sydney Address: 125 Oxford Street, Bondi Junction, NSW 2002 Brisbane Address: Suite 131, 7/421 Brunswick Street, Fortitude Valley, Qld 4006 While the information available in this Confidential E-Mail is obtained from sources believed to be reliable, Media Flash gives no assurances or guarantees that the information is accurate, complete or current. The information is provided for information only and is not intended to constitute legal, financial or professional advice. It has taken into account and has no regard to the needs, objectives or circumstances (financial or otherwise) of particular recipients, and is not an exhaustive coverage. Appropriate professional advice should be obtained prior to acting on any information contained herein. No warranty is given as to the accuracy of this information, and the persons who rely on it do at their own risk. To the extent permitted by law, neither Media Flash nor its officers, employees and agents, is liable for any claim, loss, damage or expense sustained or incurred by any person directly or indirectly arising as a result of reliance on an opinion, advice, recommendation, representation of the information expressly or impliedly contained in this E-Mail notwithstanding any error or omission including negligence.

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Sorry for the brevity of this Media Flash.

We've had a little bit on our plates.

Hopefully, back to normal next week.

© Scoop Media