World Health Day brings an opportunity to reflect on the unique challenges rural communities face in accessing
healthcare, infrastructure, and services essential to their overall wellness.
Up to 1 in 4 New Zealanders are living in rural communities. Whether that be from the urban boundary to truly remote or
working in the primary sector to living rurally on a lifestyle block or in a rural town, rural communities encounter
unique challenges that city dwellers do not face.
Dr Garry Nixon, Head of Rural Section of the Department of General Practice and Rural Health at Otago University and
doctor in Central Otago, is well-versed in the key health concerns affecting rural New Zealanders.
Dr Nixon, who took part in the panel discussion, Taking the pulse of rural health, on Fieldays TV last year, says access to health services is a significant challenge rural communities are up against.
“Distance is a barrier and rural people don’t get the same access to specialist care. Providing good and accessible
healthcare in rural areas means doing things differently to the way they are done in town – not simply providing scaled
down versions of urban healthcare.”
Another major issue affecting the health and wellness of rural communities is the severe shortage of doctors and other
health professionals in rural areas. Dr Nixon says that to resolve this, training needs to be centred in rural regions.
“The international evidence tells us that if we want health professionals to work in rural areas, we need to train them
there.
“This needs a targeted central government initiative to work with the universities to create a rural clinical school or
equivalent solution.”
He adds that improving access to services and health outcomes for rural Māori is an important priority, saying: “Rural
Māori have poorer health outcomes than both urban Māori and rural non-Māori.”
To determine the extent of urban-rural health inequities in Aotearoa New Zealand, Dr Nixon and his research team have
developed a ‘Geographic Classification for Health’ (GCH). This tool classifies residential addresses as either urban or
rural from a health perspective, and in turn, will better inform policy regarding rural health.
“The GCH will provide more accurate measures of the health of rural New Zealanders,” says Dr Nixon.
“We are already starting to see this in the data. For example, the GCH is demonstrating higher mortality rates for a
number of conditions in rural areas, something that is not evident using older and generic urban-rural classifications.”
Another service bridging the urban-rural divide in healthcare is the Fieldays Health and Wellbeing Hub, run in
collaboration with Christchurch-based rural health provider, Mobile Health.
Here, Fieldays event goers can receive a wealth of free check-ups, tests, and advice, from skin cancer spot checks,
blood glucose tests, blood pressure tests, and atrial fibrillation checks, to smear tests, hearing checks, hepatitis C
tests, and confidential mental health support.
The fact that 33,000 people came through the Health and Wellbeing Hub at Fieldays 2021 further demonstrates the need for
greater healthcare access and services in rural New Zealand.
Andrew Panckhurst, Communications Manager at Mobile Health, says that over 30 health and wellness partners will be a
part of the Health and Wellbeing Hub for Fieldays 2022.
“We will continue to have a strong emphasis on mental health and wellbeing, along with promoting melanoma skin checks
for early detection.
“As always, we’re expecting a great turnout and look forward to welcoming everyone involved. It’s a fantastic couple of
days of innovation, education, and globalisation.”
New partners will be joining the Hub at Fieldays 2022, including Dementia Waikato and Alzheimers New Zealand, who will
provide important awareness and education on neurological conditions.
Organisations that provide a health and wellness service and want to help bridge the urban-rural healthcare divide, are
encouraged to register their interest for Fieldays 2022.ABOUT FIELDAYS
Fieldays is based on a 114-hectare site at Mystery Creek 10 minutes from Hamilton and is the largest agricultural event
in the Southern Hemisphere.
Fieldays draws people from around the globe – both as exhibitors and visitors. Fieldays Online, launched in 2020 as a
world first during COVID-19, attracted 90,455 total visitors and viewership from more than 75 different countries.
Fieldays 2021 saw 132,776 people visit the event, becoming the second biggest in the event’s 53-year history. Fieldays
2022 has been postponed until Wednesday November 30 to Saturday December 3, 2022.
Fieldays is run by New Zealand National Fieldays Society, a charitable organisation founded in 1968 for the purpose of
advancing the primary industries.
The New Zealand National Fieldays Society thanks their key partners Hyundai, Farmlands, and Vodafone for their continued
support.
For more information head to www.fieldays.co.nz.