Bowel Cancer New Zealand is launching their Never Too Young campaign for the fourth year, increasingly concerned by the
number of young people misdiagnosed or on long waitlists to access diagnostic bowel screening.
Bowel cancer survivor Chelsea Halliwell, the organiser of the campaign and a Bowel Cancer NZ ambassador, says young New
Zealanders are still slipping through the cracks of a severely underfunded health system.
Halliwell says, “I am absolutely devastated that we are still hearing of young people like Jo McKenzie-McLean, 43 and
Hope Benns 42 who, despite seeking help for their bowel cancer symptoms, were turned down for diagnostic bowel screening
because they were considered too young."
Professor Frank Frizelle, a Bowel Cancer NZ medical advisor says, “Bowel cancer is increasingly prevalent in younger
people. In New Zealand, research has shown that among patients aged under 50 years, the incidence of distal colonic
cancer in men increased by 14 per cent per decade, while the incidence of rectal cancer in men increased by 18 per cent
and that in women by 13 per cent.
“Within the next decade, it is estimated that 1 in 10 colon cancers and 1 in 4 rectal cancers will be diagnosed in
adults younger than 50 years. As a result, health professionals should consider when seeing individual patients, the
need to do further tests, no matter the age of the patients, should they present with rectal bleeding, change of bowel
habit and stool consistency.”
Every year, more than 350 people under 50 are diagnosed with bowel cancer. This year the Never Too Young campaign will
highlight the patients and families behind these numbers through a viral social media campaign.
“We need people to understand that bowel cancer can strike at any age and that sometimes you need to advocate for
yourself because, in many places, our health system isn’t up to it. So, if you have symptoms, get to your GP
immediately, and make sure you get some answers,” says Halliwell.
Bowel Cancer New Zealand general manager Rebekah Heal agrees.
“The Never Too Young campaign drives home how important it is for everyone of any age to know the symptoms of bowel
cancer. These include bleeding from the bottom; a change of bowel habit; any lumps in the stomach; fatigue or tiredness;
anemia and unexplained weight loss.”
The campaign runs entirely with pro bono support and features ten brave young people who all have had bowel cancer.
Sadly, four have passed away since the campaign first ran.
Bowel Cancer New Zealand encourages avoiding ‘sitting on your symptoms’ through open discussion with medical
professionals who have seen it all before and seeking a second opinion if still concerned.