New Zealand Persimmons Grow 20 Percent In Popularity

Published: Mon 19 Apr 2021 11:08 AM
 One of New Zealand’s most on-trend fruit, locally grown persimmons, are about to hit the markets.
Ian Turk, Manager of the New Zealand Persimmon Industry Council, says local growing operations have gone from strength to strength as New Zealanders discover the versatility of this colourful honey-sweet treat.
“Initially persimmons were grown commercially for export markets, Japan in particular, but these days a much larger volume of fruit is sold domestically. In fact, we’re excited to have seen an increase of 20 percent in just two years in the New Zealand market,” says Turk.
And while our persimmons are enjoyed by Kiwis, they’re just as popular overseas with around 12,500 tonnes at a value of $10 million set to be exported to Australia, South-East Asia, Japan, the United States and China this year.
“We’ve had an excellent season this year and are recovering well from the impact of a tough 2020 season. The combined issues of a COVID lockdown two weeks before harvest, lengthy drought conditions and air freight costs that quadrupled due to the pandemic meant some significant challenges. We’re heading into the 2021 season with greater confidence – not quite back to normal, but nearly there,” says Turk.
The persimmon is actually a berry fruit and packs a considerable nutrition punch as a source of dietary fibre, magnesium, vitamins A and C and potassium. While the persimmon originated in China, it has been grown in New Zealand since the 1870s, predominantly now in the Gisborne and Auckland regions. Locally-grown persimmons are in our supermarkets from May to June and 5+ A Day Project Manager Carmel Ireland says now is the perfect time to enjoy them.
“Fruit and vegetables are always best enjoyed in season. New Zealand persimmons are ripe when crisp and are so versatile. They can be eaten like an apple as the perfect on-the-go snack or used in a variety of dishes like salads, salsas, cheese boards and more,” says Ireland.
“Use them to bring a seasonal change to your salads or just add them to your breakfast, they pair beautifully with other autumn favourites such as apples, pears, cinnamon and citrus. I also love to bake them with a touch of honey and serve them with Greek yoghurt for a healthy dessert.
“Despite their sweet taste, persimmons are relatively low in calories and high in fibre making them a great healthy eating choice for the whole whānau. And, unlike many fruit, they are best stored at room temperature rather than in the fridge, so they’re easy to have on hand for an easy, nutritious snack,” says Ireland.About 5+ A Day
The 5+ A Day Charitable Trust was established in 2007 for the benefit of all Kiwis, especially children. The Trust is committed to increasing the consumption of fresh fruit and vegetables for better health in all New Zealanders. We encourage all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for good health. Our key messages are in line with our Ministry of Health and the World Health Organisation’s recommendations. The 5+ A Day Charitable Trust is funded by voluntary contributions from New Zealand’s pan produce industry.

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