Much Feared, Little Understood: Startling New Dementia Findings
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New research into Kiwi attitudes towards and awareness of dementia shows it is little understood yet deeply feared – and
more than half the population have a personal experience with the degenerative brain disease.
Summerset has partnered with Dementia New Zealand and The New Zealand Dementia Cooperative to better understand Kiwi
awareness and perceptions of dementia with a Nielsen survey of 1,000 New Zealanders.
According to the results, more than 60% of New Zealanders have a current personal experience with dementia, and nearly
50% of respondents say they would like to learn more about how to better look after people with dementia and those
caring for them.
Yet despite dementia being the disease Kiwis most fear getting, second only to cancer, it is also one of the least
understood, with more than 20% believing dementia is a natural part of aging.
Dementia is the leading cause of death in the UK and is now a leading health priority for many other western countries.
According to former British Prime Minster, David Cameron, who is now President of Alzheimers Research UK and a leading
global campaigner on dementia, too many people are writing dementia off as an inevitable and natural condition of aging.
“Just as we did in the past with diseases like cancer and HIV, today we need to educate, inform and talk more – and more
frankly – about dementia,” says Cameron.
In New Zealand, Summerset, Dementia New Zealand and The New Zealand Dementia Cooperative say the research shows there is
a clear need for a national conversation and strategy to reduce stigma, diagnose and combat the disease, and better care
for Kiwis and their families living with dementia.
They are calling on the government to recognise dementia as a major health priority for New Zealand, to create and
implement a national plan for supporting and providing care for the increasing numbers of people living with dementia,
and to support community organisations working with those with the disease.
As a starting point, they say one of the biggest risks for New Zealand currently is we don’t record the number of people
with dementia in our health system, meaning there is no accurate data on the number of Kiwis diagnosed with, living with
or dying from dementia.
But according to overseas statistics extrapolated to New Zealand, around 170,000 people will be diagnosed with dementia
by 2050, triple the current figures, with a cost to the economy of nearly $NZ3 billion.
Paul Sullivan is the CEO of Dementia New Zealand, an agency that aims to support the delivery of high quality services
by dementia organisations working in local communities. Its organisations cover 70% of New Zealand’s population, with
Affiliates in Auckland, Waikato, Lakes, Hawke’s Bay, Wellington and Canterbury.
He says the survey results demonstrate a clear need for more information and knowledge on dementia as an illness.
“All community dementia providers could serve their communities more effectively if they knew how many cases were in
their area, and what level of support was needed across these. Our ideal situation would be a universally accepted
primary diagnostic code for all dementia diagnoses, and the ability for District Health Boards to accurately gauge the
overall prevalence and the incidence of dementia through this coding,” says Sullivan, adding that consistency of
diagnosis is also lacking.
“Some doctors diagnose a person as having a Mild Cognitive Impairment at the onset of dementia, and this diagnosis is
not updated as a person’s symptoms worsen. Until this coding and diagnostic consistency is achieved we are unlikely to
be able to answer the simple question of ‘How many people in New Zealand are living with a diagnosis of dementia?’”
Summerset CEO Julian Cook says his organisation is pioneering a new type of dementia care in New Zealand.
In 2016, Levin's Summerset by the Ranges opened a 20-bed pilot dementia facility, the first of its kind in New Zealand.
The centre is modelled on international design standards for dementia care and allows residents to live in their own
apartment with personal items, pets and to have family members to stay, all in a secure environment.
“Dementia is a growing, silent epidemic with no cure in sight. The current reality for most people with dementia when
they can’t manage on their own at home is to go into a secure facility. We need to focus on helping people live well
with dementia. It’s thinking about what people, not the disease, need. It’s the very simple things that are the most
powerful. We are in the process of becoming a dementia friendly organisation and have developed our new memory care
concept for those who need secure care. But there is so much that we can all do in society to help those with all stages
of dementia,” says Cook.
ends