NZBS Announces Updates to Popular Donor App
New Zealand Blood Service (NZBS) announces major updates to its already successful and user-friendly Donor App.
First launched in 2016, the NZ Blood Service Donor App was created to enhance the donor experience by placing the power
to save lives directly in the palm of the donor’s hand. The app has been downloaded over 66,000 times since it was
launched, and currently places 6th as New Zealand’s most popular free medical app.
The app currently allows donors to book appointments, access maps of all the blood drives across the country and share
via personal social media platforms, and as one of the coolest features yet, it sends a special notification to Whole
Blood donors when their blood has been used to help save a life – in real time.
In addition to this already thriving donor platform, the NZ Blood Service Donor App is undergoing some exciting changes
that will become available on 14th June 2018. The updates include:
• Options to associate individual donations to a Team Red group (NZBS’s group blood donation programme)
• A personal notes section where donors can record their own notes
• Notifications for up to five of your favourite donation locations
• Notifications that you’re eligible to give blood again with a link to the next available appointment in your
• And a wide and fun range of NZBS-themed selfie frames that you can share on social media.
“We can’t emphasise enough how important our donors are to us”, says Asuka Burge, National Manager Marketing and
Communications for NZBS.
“Across New Zealand, there are 110,000 active donors, all of whom save the lives of nearly 29,000 people around the
country every year. It’s great that so many donors already use the app and we hope that these new features will not only
help enhance their experience but also help encourage more people out there to donate as well.”
The NZ Blood Service Donor App is free, available for download now and already includes the below features:
Donors are currently able to view all donor centres and mobile blood drives in the country, plotted on a map. Once a
location is selected, the donor is able to choose their preferred date and time before confirming the appointment. The
app also allows donors to book multiple future appointments and receive reminders for upcoming appointments. Donors also
receive helpful notifications to let them know when their local mobile blood drive has been confirmed in their area.
Digital Donor ID Card:
Instead of carrying a physical Donor ID Card, donors arriving at an appointment can simply present their Donor ID in the
Donors are able to see their blood type, access their donation history and view their upcoming appointments via the app.
The number of days until they are eligible to donate again is visible to provide a handy reminder when a donor can
Blood use notification:
Once a donation has been made, Whole Blood donors receive a notification when their blood has been used. This is only
available for Whole Blood donors and additional information about this notification can be found in the app’s Terms of
Free app for download:
The NZ Blood Service Donor App is available for free to download for iPhone on the App Store, and for Android devices on
the Google Play store. The app is available for new and current Whole Blood donors, and current Plasma donors. Platelet
donors still need to contact the donor centres to book their appointments.
Download the NZ Blood Service Donor App here: