Media Statement
Date: 12 December 2017
From: Bridget Rowse - Smokefree Advisor
Subject: Cost of Smoking Going Up – Cost of Quitting - FREE
Every year thousands of kiwis escape their working lives for a few weeks for a summer holiday – epitomised by journeys
to the beach, families and feasting, and of course the time-honoured tradition of New Year’s resolutions. Stopping
smoking is consistently at the top of the list for New Year’s resolutions.
From 1 January 2018, the price of cigarettes and loose tobacco will go up another 10 percent as another scheduled
tobacco tax increases takes effect.
2013 Census data shows more than 19,986 people in Northland aged 15-years and over smoke regularly (19.1 percent)
compared to 15 percent nationally. [http://www.stats.govt.nz/Census/2013-census/data-tables/total-by-topic.aspx]
Bridget Rowse, Northland DHB Smokefree Advisor is urging smokers to beat the price increase and consider quitting this
summer.
“We’re encouraging everyone to make stopping smoking their resolution this New Year. It’s a great opportunity to begin
that journey to a smokefree life,” says Bridget.
"We are trying to put a stop to whānau dying needlessly from smoking-related diseases. More and more people are stopping
smoking and we are seeing more outdoor public spaces become smokefree. It used to be very social and now it's not. Many
kiwis don’t want smoking in their country anymore."
Bridget says, “The cost of smoking maybe going up, but the cost of quitting is free.”
So far this year 253 people have successfully stopped smoking in Northland using Toki Rau Stop Smoking Services. 75
percent of those who successfully stopped smoking were Māori which is good news given the Māori smoking rate at the 2013
last census in Northland was 34 percent.
Nicotine patches, gum and lozenges are safe, and contain only a minimal amount of nicotine, and come packaged without
any of the 4,000 chemicals (many of which are harmful) found in cigarettes - using patches, gum or lozenges you will
double your chance of quitting for good.
The cost of smoking will continue to rise by 10 percent on January 1 each year for the next four years as part of the
Government 2016 Budget announcement.
Tax hikes are part of a number of measures designed to move New Zealand towards The Government's goal of a Smokefree New
Zealand by 2025 – reducing smoking prevalence to less than 5 percent of the total population. The cost of quitting is
still FREE.
Previous tobacco tax increases have reduced tobacco consumption per capita by around a quarter and prompted thousands of
smokers to quit.
To get help to stop smoking call Toki Rau Stop Smoking Services 0508 TOKI RAU (0508 8651 728) for FREE Northland wide
face-to-face stop smoking support for individuals, whānau/family or group setting, with eight sites across Northland.
- Ends –