MEDIA RELEASE
NOVEMBER 2016
SUNSCREEN KEEPS KIWI KIDS SUN SAFE
Cancer Society of New Zealand Incorporated, through its commercial arm Daffodil Enterprises Limited, is pleased to once
again be giving away 100,000 tubes of its top quality sunscreen to schools.
This is the third year that the decision has been made to roll out the initiative after hugely successful summer
campaigns in 2014 and 2015 saw tubes donated to early childhood centers, primary and intermediate schools, to help keep
Kiwi kids safe from the risks of sun exposure.
This donation is available again to New Zealand schools that are accredited ‘SunSmart Schools’, or are working towards
accreditation. Schools show they are SunSmart by making sure shade is available for kids playing outside, having a
policy that kids wear hats, having sunscreen available, and being committed to educating the school community about the
risks of UV radiation and the importance of skin protection.
Fiona Mawley, Manager, Daffodil Enterprises Limited, says: “We still have a huge job to do with educating children and
parents about sun protection. We know that by getting sunscreen into the hands of young ones, we can start to teach sun
safety habits to kids, while incentivising schools to become SunSmart at the same time.”
“It’s so important to us that the kids know how to protect themselves, and by doing so, help reduce the incidence of
this awful disease. We’d like all parents and caregivers, principals, teachers and students to encourage their school to
become SunSmart!”
“Skin cancer is alarmingly common and yet it is largely preventable. Both New Zealand and Australia have the highest
rates of skin cancer in the world. We are hoping that by offering free sunscreen to schools, we can encourage them to
place a strong focus on educating kids about sun protection – reducing sun exposure, wearing protective clothing and of
course, using sunscreen,” says Fiona.
Our Cancer Society Sunscreen is formulated to an extremely high standard, and tested for SPF, Broad-Spectrum protection
and water resistance – so these schools will know they’re receiving a top quality product made for the NZ sun to help
protect their kids.
A portion of the sales from every Cancer Society Sunscreen is used to help fund health promotion activities like the
SunSmart school program, and support those suffering from cancer. More than $2 million has been raised for the charity
since 2013!
Schools wishing to become SunSmart accredited can find out more at www.database.sunsmartschools.co.nz
ENDS