Massive Mass Quit Smoking Challenge
Smoking prevalence remains high amongst people using mental health and addictions services, with a prevailing attitude
that they are already under enough stress and smoking is a great way to relieve that stress. This attitude was fostered
by a past culture where staff and service users smoking together was the norm and cigarettes were seen as a beneficial
tool to treatment. It would take a team of brave souls indeed to implement a mass quit smoking challenge within this
Enter the WERO based Challenge - a fun stop smoking competition where teams work together over a 3 month period to quit
smoking. As well as competing for prizes, participants get to raise money for a good cause. With the support of a
passionate workforce from the sector and Breakfree, a specialist mental health and addiction smoking cessation programme
along with Pacific Quit amongst others, the WERO challenge has proven to be one of the most successful quitting
programmes to date for the mental health sector.
“For an ambitious project such as this, it required many organisations, many volunteers, many participants, lots of
moving parts and was a massive logistical challenge. This was the first mental health and addictions mass quitting
programme in New Zealand and possibly the world” says Breviss Wolfgramm, lead coordinator of the WERO challenge. “We
managed to form 3 pools, with 31 teams consisting of 168 individual. That’s a great achievement in itself”.
Berni McBride a lead navigator said “People with a mental illness and/or addiction want to quit and can quit with the
right support”. A key element of success is also “Kotahitanga” services coming together to support individuals on a
journey of recovery from a tobacco addiction.
This 12 week WERO challenge will officially announce the final stop smoking results on World Smoke Free Day 31st of May,
along with a prize giving ceremony. “In September last year we did a trial and even we were overwhelmed at the results.
Over a 70% quit rate for the mental health sector” says Breviss. “It’s been challenging on every level, challenging to
organise, challenging to quit and challenging the very paradigm that smoking and mental health is normal, but we did and
it was worth it, the results speak for themselves. We look forward to sharing the results on World Smokefree Day.”
The WERO challenge prize giving will be at the Auckland Town Hall, 31st May 2016 – 9.30am-12.00pm
The Northern Regional Alliance
Auckland District Health Board
MH Specialist cessation Team
Hapai te Hauora