Smeg Fridge Art Creations to Be Auctioned Off for Charity

Press Release
Thursday January 15, 2015

Smeg Fridge Art Creations to Be Auctioned Off for Children’s Charity

Smeg New Zealand is giving the public the opportunity to bid on one of four stunning pieces of contemporary design to enhance their home or office, while supporting the families of seriously ill children.

Four creations from the 2014 Smeg Art Design Competition are going up for auction on Trade Me (www.trademe.co.nz) from 10am Tuesday January 20th and are currently available to view up close at nominated Kitchen Things stores around Auckland.

These artworks, based on the classic SMEG FAB28 fridge are being auctioned to raise funds for Ronald McDonald House Charities New Zealand, the New Zealand chapter of the philanthropic arm of the McDonalds Corporation.

Smeg New Zealand Distributor and Managing Director Rachel Louie says that the 2014 Smeg Art Design Competition resulted in some truly breath-taking design work.

“It was a fantastic competition that allowed us to highlight the creative minds and innovative design work that exists out there in the market,” she says.

“We received dozens of entries and our judges were hard pressed to narrow down all the entries to a final four – let alone choosing the ultimate winner Matt Blackmore with his stunning, ‘Round the World’ design,” says Louie.

“And the great thing is that while these fridges are stunning to look at, they are absolutely functional and utilise the best Smeg technology,” she says.

Wayne Howett of Ronald McDonald House Charities New Zealand says they were thrilled to hear that Smeg New Zealand would choose to donate all funds raised from the Trade Me auction to the charity.

“Here at Ronald McDonald House we say that our kitchens form the heart of our homes; they provide the space where families come together for comfort and nourishment after a long day on the hospital ward,” he says.

“This novel fundraising initiative is the perfect way to mark the start of our partnership with Smeg. The funds raised will go directly to our ongoing operations – ensuring our kitchens remain clean and stocked with staples and all the equipment our families would find in their own kitchens at home.”

“I would like to thank the Team at Smeg for joining RMHA in our endeavour to take care of New Zealand’s families,” says Howett.

The first auction (Nikolai Sorensen’s KNIT) begins Tuesday January 20th at 10am through Trade Me. To see the auction items up close, visit the nominated Kitchen Things locations:

Nikolai Sorensen: KNIT
Kitchen Things
Mt Eden (439 Dominion Rd, Mt Eden, Auckland)
Online Auction: 20 Jan – 2 Feb

Julie Ashby: ELEGANZA
Kitchen Things
Constellation Drive (4/60 Constellation Drive, Rosedale, Auckland)
Online Auction: 3 Feb – 16 Feb

Matt Blackmore: AROUND THE WORLD
Kitchen Things
Mt Wellington (Apex Mega Centre, 383 Mt Wellington Highway, Mt Wellington, Auckland)
Online Auction: 17 Feb – 2 Mar

Aleisha Stanton: DIRECTION OF THE FUTURE
Kitchen Things
Newmarket (25 Kent Street, Newmarket, Auckland)
Online Auction: 3 Mar – 16 Mar

For detalied information about the Smeg Art designer fridges, auction details, competition information including the judges’ final comments and finalist’s video diaries head to www.smegart.co.nz

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