Call for Action on Alcohol from 37 New Zealand Leaders
Thirty–seven New Zealand leaders from health, education and the churches have put their names to a Call for Action on
Alcohol statement to the incoming government of 2014 (see links below, with accompanying background paper). The group
includes heads and representatives from leading medical and nursing colleges and organisations, universities, the Heart
Foundation and the Cancer Society.
The statement calls on the next government to enact legislation in four priority actions related to the marketing and pricing of alcohol:
•Phase out alcohol advertising
•Phase out alcohol sponsorship
•Institute a minimum unit price for alcohol
•Increase the tax on alcohol.
“This Call for Action has resulted from concern about the continuing damage alcohol misuse is causing too many New
Zealanders” said Dr Geoff Robinson, medical spokesperson for Alcohol Action NZ, the organisation which has led this
“Current evidence supports the effectiveness of these four actions to reduce the levels of violence, abuse, illness and
addiction that result from the way New Zealanders are drinking" stated Prof Jennie Connor, another medical spokesperson
of Alcohol Action NZ.
“It is both impressive and exciting to see this group of eminent New Zealanders boldly supporting these interventions,
which, when taken up by the next government, will bring about a dramatic improvement to the health and safety of all New
“Previous Health Sponsorship Council research has shown that over two thirds of New Zealanders with an opinion supported
the banning of alcohol advertising and raising the price of cheap alcohol” added Prof Doug Sellman.
Other national and community leaders will now be invited to sign the statement.
For further information: