Wednesday March 26, 2014
Lorraine Downes says host a brekkie for breast cancer research – May is Pink Ribbon Breakfast month
Registrations opened today for Pink Ribbon Breakfast, with Lorraine Downes asking Kiwis to invite their friends or
colleagues to breakfast in May, to raise funds for the New Zealand Breast Cancer Foundation.
Proceeds from this year’s Pink Ribbon Breakfasts will go towards breast cancer research. The Foundation hopes New
Zealanders will host more than 2000 breakfasts, a big jump on the 1800 held around the country in May 2013, which raised
$750,000.
Lorraine Downes is an NZBCF ambassador and former Miss Universe. Her mother was diagnosed with breast cancer in 2012 and
underwent successful treatment for the disease.
“Research is vital for better treatments to improve survival of this very complex cancer, and ultimately for
prevention,” Lorraine Downes said. “The Foundation is funding several world-class projects right here in New Zealand –
Pink Ribbon Breakfast is a great way to raise money for the cause.”
At least 100 cafés around the country will participate, donating a portion of their May breakfast profits to Pink Ribbon
Breakfast.
The NZ Breast Cancer Foundation has committed to an investment of $1.4m in breast cancer research so far in 2013-2014,
and hopes to increase that total.
For more information and recipes, or to register to host a Pink Ribbon Breakfast, visit www.pinkribbonbreakfast.co.nz
The principal sponsor of Pink Ribbon Breakfast 2014 is Kellogg’s Just Right.