4 February 2013
Rural Mental Health Campaign
Federated Farmer’s ‘When Life’s a Bitch’, rural mental health campaign, is under way and picking up traction.
“Rural Kiwis are coming forward, wanting to share their stories and to help those who are struggling,” says Jeannette
Maxwell, Federated Farmers Health & Safety spokesperson.
“It is heart warming to see fellow Kiwis reaching out to each other, given the disproportionate number of suicides in
rural New Zealand. Not surprisingly we have been getting many emails of support.
“Our campaign is supported by AgITO, Farmsafe, Beef & Lamb, Rural Woman NZ, Vodafone, Rural Support Trusts, NZ Rural GP Network, Dairy Women’s Network and Vodafone.
“Wallet sized ‘When Life’s a Bitch’ cards are now arriving in farmers’ mail boxes right around the country.
“Federated Farmers has combined with those in the primary industries and other health organisations, to get the message
out that we need better resources for rural mental health. That starts with more open discussion around the issue of how
to improve access in remote areas.
“Federated Farmer’s website now has a page dedicated to Rural Mental Health, providing information, tools, contacts and people’s stories.
“We are excited about the traction this project is gaining, showing just how important the issue really is.
“We would like to thank all those who have helped make this initiative happen,” Mrs. Maxwell concluded.
Several other organisations have also developed great initiatives to improve rural mental wellbeing. Rural Woman New
Zealand has just released their Feeling Rotten survey and there is also the Dairy Farmer Wellness and Wellbeing Programme, focused on rural mental and physical health, which is run by the Dairy Women’s Network, Dairy NZ, the New Zealand
Institute of Rural Health and AgResearch. Several of the Rural Support Trusts also provide fantastic support to people experiencing depression.
ENDS