NZ ShakeOut, one week to go! Broadcasting the “sting”

19 September 2012

New Zealand ShakeOut, one week to go!

Broadcasting the “sting”

At 9:26am on September 26, nationwide broadcasters and many shops and businesses will play the civil defence “sting” to start New Zealand ShakeOut, our first ever nationwide earthquake drill.

The sting is the electronic alert broadcasters would play before an official civil defence announcement. Newstalk ZB, Classic Hits, Radio Live, More FM, The Breeze and Radio Rhema will broadcast it to start the New Zealand ShakeOut drill. It will be preceded by an announcement that it is a drill and there is no real emergency.

TVNZ will be broadcasting a school earthquake drill, live from Mt Eden Normal Primary School.

Several nationwide retailers and many businesses will play the sting to announce the drill to their customers and staff.

More information about the civil defence sting is on page 14 of the September issue of the quarterly civil defence magazine, Impact.

http://www.civildefence.govt.nz/memwebsite.nsf/wpg_URL/For-the-CDEM-Sector-Publications-Impact?OpenDocument

What is New Zealand ShakeOut?

New Zealand ShakeOut is the world's first, nationwide ShakeOut campaign.

Our aim was to have 1 million people do the “Drop, Cover and Hold” earthquake drill at 9:26-26:9 (9:26am on 26 September 2012). More than 1.1 million have already joined!

The drill is supported by a dedicated New Zealand ShakeOut website. The website is where individuals, families, community groups and organisations can sign up to participate and get information. It also includes a whole range of resources that you can use to help promote the campaign. You get to it from www.getthru.govt.nz

There is also a Facebook page http://www.facebook.com/NzGetThru ,Twitter account http://twitter.com/nzgetthru , paid radio, TV and on-line advertising, and promotional activity.

Crucial to the success of New Zealand ShakeOut is organisations and people joining and encouraging others to be involved. To help that happen, the campaign is working with businesses, local government, schools, central government agencies and other organisations.

It’s easy as 1, 2, 3!

1. Sign up now – go to www.getthru.govt.nz (it takes only two minutes).
2. Spread the word (share with friends, family and workmates via word of mouth, Facebook, Twitter, email and other methods).
3. Do the drill Drop, Cover and Hold drill on 9:26-26:9.

ENDS

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