Media Release
Immunisation rates for Maori increase with practice-patient text messaging system in Bay of Plenty
Auckland, Thursday 5 May 2011 - Immunisation rates and other healthcare outcomes are improving for Maori enrolled in Te Manu Toroa Trust’s GP clinics in
the Bay of Plenty with the introduction of TXT2Remind a practice-patient text messaging system which delivers
appointment reminders, immunisation and screening reminders, health advice, medication reminders and laboratory results
direct to the patient.
Vensa Health’s TXT2Remind system, installed in December 2010, has already reduced missed appointments by over 50 per
cent and improved patient response for recalls which has translated into improvements across the board including a
marked increase in immunisations.
Vensa Health Chief Executive Ahmad Jubbawey says, “We know that patients are more likely to turn up to appointments when
receiving reminders via text message, particularly high needs groups who really benefit from the technology the most.
The result is a marked increase in appointment attendance and an impressive increase in priority areas such as childhood
immunisation.”
Pat Cook, General Manager (Acting) at Te Manu Toroa Trust says, “The sooner we can help iwi improve their health or
prevent illness the better. We have an enrolled population that is viewed as hard to reach so we knew we needed to do
things differently to enable better access to healthcare. TXT2Remind is proving to be a great success particularly in
increasing immunisation rates. Our rates were on average around 47% before the introduction of the system and we were
running at around 61% after the first three months. The national average is 88% so we’re keen to keep using the system
to help us make up ground quickly.”
Other Maori health providers using the system, such as Raukura Hauora O Tainui, have experienced impressive improvements
in immunisation also. Raukura Hauora O Tainui implemented Vensa Health’s TXT2Remind system across a group of general
practices in North Waikato in January 2010. Immunisation rates have risen dramatically from 55% coverage on average
before implementation to 98% on average after fifteen months of use.
Vensa Health’s TXT2Remind system helps lift performance across a wide range of scheduled interventions, procedures, and
screening processes such as mammograms and cervical screening, that require systematic precall and recall.
“As well as increasing immunisation for under 2’s our system helps target the governments other priority health targets
such as better diabetes and cardiovascular services and improved access to elective surgery for hospitals. This is the
best method of reaching high needs people to ensure their health is improved,” says Jubbawey.
Te Manu Toroa Trust has three GP clinics in the Western Bay of Plenty providing comprehensive, integrated community and
Primary Health Care for iwi from Bowentown, Katikati, rural Tauranga, central Tauranga, upper and lower Kaimai, upper
and lower Papamoa, Welcome Bay, Mount Maunganui, Arataki, Matakana Island, Matapihi, Manoeka, Waitaha, parts of Te Puke,
Maketu, Pukehina and Otamarakau.
– ENDS –
About Vensa Health
The next time you receive a text message mobile reminder or an alert from your doctor, hospital or physiotherapist - you
now know it’s powered by Vensa Health. Vensa Health is New Zealand’s leading solutions provider in the health care
sector offering integrated mobile solutions for health including mobile text-messaging, voice, mobile sites, and
telehealth services. Vensa Health has changed the way health providers communicate with their patients. Instead of
printing letters and making phone calls, practices can text-message patient’s appointment reminders, medication
reminders, test results alerts, screening and immunisation precalls and recalls and more.
http://www.vensahealth.com
Te Manu Toroa Trust
Te Manu Toroa Trust provides comprehensive, integrated community and Primary Health Care for Maori in the Western Bay of
Plenty. The Trust aims to improve the life of their people through using the concept of Tangata Whenua Determinants of
health. Te Manu Toroa Trust has three GP clinics in the Western Bay of Plenty providing comprehensive, integrated
community and Primary Health Care for iwi from Bowentown, Katikati, rural Tauranga, central Tauranga, upper and lower
Kaimai, upper and lower Papamoa, Welcome Bay, Mount Maunganui, Arataki, Matakana Island, Matapihi, Manoeka, Waitaha,
parts of Te Puke, Maketu, Pukehina and Otamarakau.