Alternative medicine users needed for study
Whether it is dandelion plants, fish oil capsules or homeopathic remedies, psychology researchers want to interview
households where alternative medicines or dietary supplements feature in the daily routine.
The project is the final phase of a three-year study aimed at better understanding how New Zealanders use and think
about all types of medicines, and to determine if they are "life-saving or life-styling", study leader Professor Kerry
Chamberlain says.
Professor Chamberlain and co-researcher Helen Madden, from the School of Psychology at Albany, want to find out why
people take alternative treatments and if they feel differently about them compared with pharmacological drugs.
The study, funded by the Health Research Council and the Marsden Fund, arose from Professor Chamberlain’s observations
that the role of medication in people’s lives has become increasingly complex in the 21st century. He says this is due
to the proliferation of direct advertising of pharmacological drugs, the influx of over-the-counter medications,
internet-based medical information as well as the profusion of alternative medicines, natural remedies and dietary
supplements.
"The study is primarily interested in discovering the meaning that all varieties of medications hold for people today."
He says a more social approach to understanding attitudes and behaviour in relation to taking medication is important,
given the huge investment by the health system. The government drug funding agency Pharmac's community drug bill was
$563 million for the year to June 2006, the latest available figure.
The potential for harmful impacts on health through misuse of medication is one of the study's considerations. Previous
studies have shown that overall adherence to medication regimes is only about 50 per cent.
Initial findings from the study's analysis of 20 households – where a range of medication including prescription drugs,
traditional remedies, dietary supplements and enhanced foods were used – reveals how personal identity, history,
memories and family bonds are associated with medications and their use.
People with chronic illnesses spoke of the "love/hate" relationship they have with medication. In some households, the
dynamics of family relationships are defined by medication use, for example, when one member takes responsibility for an
elderly person's drug regime.
Storage of medications ¬– from pantries alongside food and alcohol to bathroom drawers and bedside tables – is another
issue covered in the study in relation to safety.
ENDS