Get in the pink at a Tim Tam Pink Tea Party

22 September 2008

Get in the pink at a Tim Tam Pink Tea Party during breast cancer awareness month

Arnott’s Tim Tam Pink Tea Parties are back for a second year, giving the nation the chance to have a cup of tea and a biscuit for a great cause. Arnott’s Tim Tam Pink is a limited edition strawberry cream and fudge-filled Arnott’s Tim Tam available throughout the month of October.

For every pack sold throughout the month, ten cents will be donated to the Breast Cancer Aotearoa Coalition (BCAC), a charitable Incorporated Society representing twenty-four of New Zealand’s breast cancer related organisations.

Along with the sale of the biscuits, BCAC and Arnott’s are once again promoting the Arnott’s Tim Tam Pink Tea Party campaign to encourage New Zealanders to host their own tea parties during the month of October. Designed to raise additional funds for BCAC, the Arnott’s Tim Tam Pink Tea Parties are a way of encouraging communities to come together, have fun and raise money to help support women with breast cancer.

The first 600 people who register their Tea Party at www.breastcancer.org.nz/timtam will be sent a Arnott’s Tim Tam Pink Party kit full of advice and tools to help them host their party.

In 2007 the campaign raised a total of $68,700. The proceeds were used to develop a New Zealand ‘Step by Step’ guide that will be available free of charge to New Zealand women diagnosed with breast cancer.

The first edition of the pack will contain three items: an information booklet with contact details for support services and organisations, a journal where women can write down their thoughts and a practical diary where details about treatment plans, medical appointments and test results can be noted. The pack will initially be given to women within a limited trial area and will also be sent to medical professionals and support organisations throughout New Zealand for their feedback and comment.

This year Arnott’s aim is to raise $70,000 for BCAC from this campaign. Funds raised will be put towards the production of the pack’s second edition to reach more New Zealand women diagnosed with breast cancer.

“We are tickled pink that we are able to support this great campaign into its second year.” says Rebecca Lowe, Arnott’s Brand Manager.

“We had a great response to the new biscuit and the Tea Parties last year. Tim Tam is a well-loved biscuit in New Zealand and it’s fantastic to be able to bring people a new flavour and raise funds for this important cause”

Libby Burgess of BCAC says: “We were delighted at the response from the New Zealand public to last year’s campaign which has enabled us to develop the ‘Step by Step’ guide. We hope the information contained in the pack will offer women some comfort, guidance and support as they face what will be a challenging journey.

“2,500 New Zealand women are diagnosed with breast cancer each year and two women will die every day from this disease in our country. With continued assistance and funding from our partners like Arnott’s, we hope to offer practical help and support to those women whose lives are affected by breast cancer.”

Arnott’s Tim Tam Pink will be available at all leading supermarkets around the country for the month of October for a recommended retail price of $2.39.

The Breast Cancer Aotearoa Coalition (BCAC) provides a united consumer voice seeking world-class detection, treatment and care for all those with breast cancer in Aotearoa New Zealand.

Notes to editors:
 High resolution product images available on request.
 People wanting to host a party will be able to register their party at www.breastcancer.org.nz/timtam

About the Breast Cancer Aotearoa Coalition:
www.breastcancer.org.nz

The Breast Cancer Aotearoa Coalition (BCAC) is an Incorporated Society with charitable status, presenting a unified voice calling for change, improvement and innovation on behalf of all New Zealand women experiencing breast cancer.

BCAC was formed in November, 2004 when twelve New Zealand breast cancer organisations came together at a forum to create a unified group. BCAC now has twenty-three member organisations and is currently working on five major initiatives:

• to ensure consistent, high quality detection and treatment of breast cancer throughout New Zealand by promoting the development and implementation of evidence-based best practice guidelines;

• to support the prompt and effective implementation of the extended age breast-screening programme (45 to 69 years);

• to inform and advocate for improved access to breast cancer treatment drugs;

• to research and promote the provision of professional psychosocial services for breast cancer patients and their whanau, family, friends and supporters;

• to identify and promote breast cancer issues for Māori and Pacific Island women

ENDS

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