Nokia raises $130,000 for Breast Cancer Research

Nokia raises $130,000 for the Breast Cancer Research Trust

Nokia has exceeded its expectations and raised $130,000 for The Breast Cancer Research Trust. The Trust says this is one of the largest single donations this year.

The funds were raised through sales of a limited edition champagne Nokia 6085 handset, launched by Nokia in New Zealand during Breast Cancer Awareness Month (October) last year to support ongoing research into finding a cure for breast cancer.

Trelise Cooper, Patron of The Breast Cancer Research Trust, lent her support to the initiative by designing an exclusive phone purse, which was included in all champagne Nokia 6085 sales packs.

Hilary Lewis, Chairperson of the Breast Cancer Research Trust is delighted with Nokia’s significant contribution.

“The money raised by Nokia will be used to fund medical research towards identifying how we can reduce the death rate from breast cancer in New Zealand and ultimately how we find a cure for breast cancer in our lifetime,” says Ms Lewis.

“The funds raised play an important role in helping several major research projects being led by world class researchers, in partnerships with Auckland University, Otago University, Industrial Research Ltd and the Liggins Institute, Auckland,” she adds.

Lane Stephens, marketing manager of Nokia NZ, says that Nokia is extremely pleased that the initiative has been such a success.

“Breast cancer is the most common cause of cancer amongst women in New Zealand so we are extremely glad that this money will be used to help fund research into finding a cure for this terrible disease.

“Last year we raised $100,000 for The Breast Cancer Research Trust through sales of the pink Nokia 6101. The champagne Nokia 6085 handset and Trelise’s exclusive phone purse proved extremely popular and Nokia has been able to increase the overall donation to the Trust by $30,000, which is great news”.

The Breast Cancer Research Trust is the only breast cancer charity in Australasia specifically dedicated to research into the cause, prevention and
ENDS

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