NEWS RELEASE
New Report Highlights Divisions Over Obesity Prevention
A new study into strategies for combating obesity has found big business is opposed to the recommendations of New
Zealand’s leading health professionals.
The study also reveals how expert medical opinion is being ignored because the government’s current policies are more
aligned with the needs of food manufacturers.
The size of the divide between health and industry is clearly evident in a comprehensive report based on months of work
analysing hundreds of submissions to the Health Select Committee Inquiry into Obesity and Type 2 Diabetes.
The exhaustive analysis was commissioned by Fight the Obesity Epidemic (FOE) and is now available from the group’s
website www.foe.org.nz
Faced with a small mountain of paperwork, a health policy analyst has painstakingly probed 312 submissions. The Inquiry
has been looking at New Zealand’s obesity crisis for the past year.
This is the first time the submissions’ recommendations have been reported. The FOE study is the first comprehensive
account of what health and industry leaders want the government to do.
Spokesperson Dr Robyn Toomath says the study was carried out to ensure the obesity debate stays alive and that the
submissions do not simply gather dust.
She says the analysis shows health professionals and the food and advertising industries are poles apart when it comes
to strategies for preventing obesity and type 2 diabetes.
“Industry submissions have a narrow focus on education,” she says. “The manufacturers and advertisers put the onus
entirely on individuals to do something about their own weight problems.”
Dr Toomath says those in the health sector argue that education is not enough. They point to smoking as one example of a
public health issue where awareness and education simply do not work.
“The health sector is strongly in favour of changes to the environment, so that people can make healthier choices about
their food and activities.”
Among the hundreds of submissions is one from former Health Foundation executive director Professor Boyd Swinburn. Now a
leading international expert on obesity prevention, Professor Swinburn has told the inquiry “obesity is NOT a
knowledge-deficit problem.”
“Healthy environments make the default choices the healthy ones,” he says.
Industry submissions rely on dodgy data.
The FOE study also shows misleading information is being promoted by the food and advertising industries.
Leading industry submissions – including those from the Food Industry Group and the Association of New Zealand
Advertisers – rely on misleading data from a self-interest group, the World Federation of Advertisers (WFA).
According to WFA data, there’s no relationship between obesity and the frequency of television food advertising in 13
countries.
But analysis using more authoritative OECD data tells a very different story. This shows a strong relationship between
TV advertising and unhealthy weight.
Key findings from the FOE study:
* The health sector is strongly in favour of Government regulation of junk food advertising. Industry submissions
strongly oppose regulation and say the problem can be managed by voluntary actions.
* Health concerns go far beyond advertising. Professor Swinburn told the Inquiry the issue is “all commercial food
marketing targeting children.”
* Many submissions call for an end to sponsorship of schools and children’s’ sport by fast food companies like
McDonalds.
* Health professionals want to make healthy food cheaper through tax changes or subsidies.
* A ‘traffic light’ system for food labelling is a popular among health professionals, but is opposed by the food
industry.
ENDS