New partnership to enhance interactive online driving programmes
The University of Waikato and eDrive Solutions (trading as Fleetcoach) have announced a new partnership that will
increase opportunities for safer driving in New Zealand and Australia.
The purpose of the strategic partnership is for the parties to collaborate, identify, develop and realise mutually
beneficial research and commercial opportunities.
eDrive and Fleetcoach are interactive online driver training programmes scientifically proven to reduce crash risk.
eDrive is targeted toward learner drivers, and Fleetcoach is specifically for organisations to keep their staff safe.
Head of Research at eDrive solutions is Associate Professor Robert Isler, Director of the Traffic and Road Safety (TARS)
research group at the University of Waikato. He has spent more than 30 years researching and sharing ways to safely
train drivers in crucial high-level skills such as visual search, situation awareness, hazard anticipation and risk
management. For more than 10 years the team at Fleetcoach has been using this research to educate and coach drivers to
be safer road users.
Chief Operating Officer at Fleetcoach Craig Cockerton says the partnership with the University will strengthen the
research capabilities of eDrive Solutions, and this will further enhance their product offerings.
“We are excited to have entered a partnership with the University of Waikato. Research underpins this relationship, and
provides the foundation on which the Fleetcoach online driver training was built,” Mr Cockerton says.
The University of Waikato became an equity partner with eDrive Solutions Ltd in March this year.
Dr Isler’s research has shown that video-based simulations are an effective way to train high-level driving skills.
Skills learned through video simulations directly lead to safer attitudes in driver behaviour, and are transferable to
real-world driving situations, he says
From this research, Fleetcoach driver training was developed, and is proven to reduce crash risk, and save lives.
"The strong research base of eDrive and Fleetcoach has led us to develop the market-leading driver training solutions
and we look forward to continuing and extending this leadership as a result of this new strategic relationship," says Mr
Cockerton.
Senior Deputy Vice-Chancellor at the University of Waikato, Professor Alister Jones says the partnership with eDrive
reflects the university’s commitment to continue to be leaders in the field of research in traffic and road safety. “We
have an international reputation in this area, and it makes good sense to work with others to build on the research
we’ve been doing for a number of years. This research influences road safety policy and road safety; it’s research that
makes a big difference.”