Media release
9 March 2016
Dream, create and do with IDEAStarter
Young Auckland entrepreneurs once again have the chance to get their business idea off the ground by entering
IDEAStarter – a competition which backs young people to ‘dream, create and do’, turning their energy and ideas into
action.
Entries for IDEAStarter are being accepted now. All Aucklanders aged 15-24 who have an idea for a new product or service
can enter individually or as part of a team via www.ideastarter.co.nz.
Help will be available along the way, with free IDEA Generator mentoring sessions to help entrants develop their idea to
its full potential and complete their entry.
Competition judges will award prize packs for the best entries, including iPads and sessions with an expert business
mentor to help them grow their entrepreneurial skills.
This is the second year that IDEAStarter has been held. One of the inaugural winners, Andrea Reid – who outlined a plan
to connect Auckland's parks and reserves together to make ‘pollination pathways’ – says IDEAStarter “taught me how to
take my idea from just an idea to a reality.”
Andrea’s advice to anyone considering entering IDEAStarter is “to just do it… get on with it and make it happen, because
if you just sit around waiting for it to happen nothing’s ever going to change.”
Patrick McVeigh, ATEED General Manager Business, Innovation & Skills, agrees, adding that IDEAStarter is a great opportunity for young Aucklanders to help get their business ideas
off the ground.
“IDEAStarter is for people who want to dream up an idea, create new ways of doing things, and do something to transform
their community.
“It’s a great way for creative, enthusiastic young people from across Auckland to get support to develop their ideas.
They’ll be able to get support and learn from experts, and potentially turn their ideas – no matter how small or big –
into a business of their own.”
For full details on IDEAStarter, or to submit an idea or register for free IDEA Generator mentoring sessions, visit www.ideastarter.co.nz. Entries close 2 May.
IDEAStarter is sponsored by The Tindall Foundation and delivered by Auckland Tourism, Events and Economic Development
(ATEED) and Auckland Council’s Youth Connections.
ENDS
Notes to editors:
• IDEAStarter is one of a range of initiatives which are designed to achieve two major priorities for Auckland – to grow
a culture of innovation and entrepreneurship, and enable talent.
• IDEAStarter is designed to complement the Lion Foundation Young Enterprise Scheme, which is delivered for mainly year
12 and 13 students across Auckland by ATEED. In that programme, student teams build foundation skills for business by
forming their own YES businesses at the start of the school year.
• A short video interview with Andrea Reid on her experience with IDEAStarter can be streamed and/or embedded. It is
available at:https://youtu.be/g1PEAvfXZ3c
• A short video on the overall IDEAStarter programme is available at: https://www.youtube.com/watch?v=zdwcK6uc4oo=youtu.be