Making Wine for a Sweet Tooth
Studying grape growing and winemaking at EIT, Linda Tatare has already pinpointed her marketing niche – making a
Gewurztraminer that appeals to the Maori palate.
Of Tuwharetoa and Ngati Porou descent, Linda was born in and has lived most of her life in Gisborne.
She “messed around” after leaving school, she says, picking grapes and taking on other horticulture-based jobs before
going on to work in the banking industry for 20 years.
She resigned when that sector changed.
“In our family,” Linda observes, “education is important.”
So at the age of 58, she is studying extramurally for her Diploma in Grapegrowing and Winemaking. Prior to that she
completed an EIT bridging course in chemistry and also gained certificates in grape growing and winemaking, horticulture
and agriculture through EIT Tairawhiti’s rural studies unit.
“To have credibility, you need to have further education to make wine,” she explains of her ongoing study. “You can’t
make wine with a certificate. I want to be taken seriously.”
Linda rates her Gewurztraminer, a fragrant white varietal with medium sweetness balanced with spice to give the wine a
sustained finish. “Gewurz” is German for spice and she likes a lot of spice. However, her interpretation tends to the
sweeter rather than the off-dry end of the scale.
“I want to appeal to the Maori palate. I believe Gewurz is a sophisticated option when we are thinking about buying wine
and it is suited to a casual setting with family, friends and food.
“I’ve been really surprised at how Maori like it. Elderly Maori women in particular tend to have sophisticated palates
and appreciate the qualities of my wine.”
Linda has found her Gewurz also appeals to the younger palate.
For her first vintage last year, she made 60 dozen bottles of wine.
“I guess there are about nine dozen left. We had a lot of fun over Christmas, gifting wine to friends and family who
have supported us over the years.”
This year, production is up to 1.5 tonnes and Linda doesn’t want to go beyond that.
“This year’s a serious one,” she says of the 2015 vintage. “We’re not messing around giving it away this time. I have to
up my business acumen, getting registered and licensed to make this happen.”
Linda has chosen the name Rawhiti for her label – a diminutive for Tairawhiti but also meaning sunshine in Māori.
A shareholder in Tuwharetoa Maori lands, she says the trustees are very good at supporting education. Grants from about
six land blocks have gone towards the cost of her studies, and she says she is grateful for every cent received.
“They are not large amounts, but it all helps when you’re not working. I’ve got to do this diploma with as little
lending as possible.”
She thinks of her budding business in terms of supporting further study, which may mean a further year at EIT to
complete a degree.
“I don’t see winemaking supporting my life but it’s needed to support continued study and to buy contract grapes. It may
support a harvest in the Alsace wine region of France or in Germany,” she says of possible further travel with husband
Jack Papuni.
“I love harvest and the care of the vineyard. I would like to be involved in that as well as making wine – being with
people, working together to bring a crop in is hard work but invigorating.
“And I think there is a palate that has not been catered to,” she says. “I want to address that.”
ENDS