MENTAL HEALTH FOUNDATION
Media Release
Thursday, 25 September 2014
Christchurch School Goes Viral
We’re thrilled to announce that Christchurch’s Hillmorton High School has taken out first prize in the Mental Heath
Foundation’s inaugural Words Hurt YouTube Competition.
As part of the competition, school students around the country were challenged to create a YouTube video that took on
the discrimination directed at people who are experiencing mental distress – particularly discriminatory language.
Words like ‘retard’, ‘schizo’ and ‘mental’ are commonly used by young New Zealanders. A survey we conducted found that
93% of young Kiwis had heard friends or family use hurtful words about themselves or other people in everyday
conversations. The same survey showed that young New Zealanders think the use of such language is hurtful and wrong, and
needs to stop.
The Mental Health Foundation believes that young people have the power to influence their peers, and change their
behaviour and word choices for the better; in fact, young people can lead the way in creating a New Zealand that is free
from stigma and discrimination. With more and more people using video as a way to communicate, YouTube was the perfect
platform to start the change we want to see.
Hillmorton’s video entry was praised by judges for “offering a simple solution that everyone can do. It gives a strong
statement from black and white to colour as it reflects the loneliness of a girl experiencing bullying”.
MHF Chief Executive Judi Clements was impressed with the winning entry’s focus on solutions to bullying, “The final
take-away from the clip is ‘words that hurt can be conquered by words that help’, and this was pleasing to see”, Ms Clements says. “It conveys very strongly that we can all support someone who is
being bullied and that bullying is never okay.”
Hillmorton High School receives a cash prize for winning the competition and Auckland’s Mission Heights Junior College and Putaruru College in the Waikato also receive merit awards. The Mental Health Foundation wishes to congratulate these schools, and all of
the schools who took part.
All three videos now feature on the MHF’s YouTube page.
ENDS