MEDIA RELEASE
Unitec launches U Mag – New Zealand’s first personalised magazine
Thursday 14 November 2013 – Unitec have taken their support for the success of Kiwis to the next level with the launch of U Mag. This new project,
which is a New Zealand first, invites users to feature as the cover star on their very own personalised printed
magazine.
To create ’U Mag’, users are asked about their goals, interests and any potential study pursuits. This information,
along with the image they upload, is then used to create a bespoke magazine tailored specifically to the individual.
“We wanted to create something that could help not just our students, but other Kiwis on their path to success,” says
Alistair Kirk, Director of Customer Journey at Unitec.
“Success is something that we strive for and see emerging from our students and staff across our campuses every day, but
often people struggle to find the pathway to get there. We want to help these people move forward with that journey by
visualising themselves in a position of success,” says Mr Kirk.
The magazine contains articles related to specific goals the reader wants to achieve over the next five years, such as
buying a house, living a healthy balanced lifestyle, landing their dream job, or heading off on their OE.
U Mag is now available at www.umag.ac.nz and takes just a few minutes to complete. Once uploaded users can create their very own personal magazine and have it
sent to the address they provide.
ENDS