Invert Robotics CEO James Robertson
UC-born robot company wins a major NZ business award
August 29, 2012
University of Canterbury-born company Invert Robotics has won the annual ANZ Flying Start Business Plan’s supreme award
and $56,000 in prizes.
The world class robotic inspection company, based on the UC campus, received the award at a special event presentation
in Wellington today.
``This is not only fantastic news for our company and UC but it’s great for our clients as well,’’ Invert Robotics chief
executive James Robertson said after receiving the prize.
This success comes on the heels of Invert Robotics winning the New Zealand Hi-Tech Start –up of the Year Award earlier
this year. Its wall-climbing robots are the only ones in the world that can be used to inspect stainless steel
structures in an industrial environment, outside a lab.
Invert Robotics is already earning revenue. The cutting edge tech company has inspected milk powder dryers for Westland
dairy in its first major contract.
They were founded as a result of research performed at the University of Canterbury (UC), the intellectual property for
which was subsequently licensed from UC.
Robertson said today they had been targeting NZ's largest export market (milk production) to ensure the market was large
enough to sustain the company while they continued development of robots for even larger international markets such as
the petrochemical storage industry.
``These industries face significant revenue losses if cracks go undetected in their equipment and perform regular
inspections. By providing the safest, most accurate inspection method we will secure a recurring revenue stream.’’
Invert has spent the last 18 months developing a robot to service the dairy industry and over the next 12 months they
plan to build market share using their technology.
``After we have become the market standard method for inspection of stainless dairy equipment we will look at entry to
similar markets overseas. A portion of revenue will be used to develop robots for new markets, beginning with the
petrochemical storage industry,’’ Robertson said.
``We have had lots of interest from construction and service companies in Australia, Asia, the USA and throughout the
Middle East. There is a worldwide trend towards safer work practices and it is a no brainer to remove people from
hazardous areas.’’
They have patents pending surrounding climbing robots and the adhesion mechanisms for them that they have developed
either in-house or at UC.
ENDS