9 August 2012
Student finds the truth behind ‘truthiness’
People are more likely to believe something is true if a photograph appears alongside the story, according to findings
by a Victoria University student.
Eryn Newman, a PhD student in Victoria’s School of Psychology, has been examining the phenomenon American comedian and
news satirist Stephen Colbert calls ‘truthiness’—the feeling that something is true.
In four different experiments Ms Newman, and colleagues at a Canadian university (the University of Victoria, based in
British Columbia), discovered that people are more likely to believe claims are true, regardless of whether they
actually are true, when a decorative photograph appears alongside the claim. The work is being published this week in a
leading psychology journal, the Psychonomic Bulletin & Review.
“We wanted to examine how the kinds of photos people see every day—the ones that decorate newspaper or TV headlines, for
example—might produce ‘truthiness’,” says Ms Newman. “We were really surprised by what we found.”
Ms Newman and her colleagues showed people a series of claims such as, “the liquid metal inside a thermometer is
magnesium” and asked them to agree or disagree that each claim was true. In some cases, the claim appeared with a
decorative photograph that didn’t reveal if the claim was actually true—such as a thermometer. Other claims appeared
alone. When a decorative photograph appeared with the claim, people were more likely to agree that the claim was true,
regardless of whether it was.
Across all the experiments, the findings fit with the idea that photos might help people conjure up images and ideas
about the claim more easily than if the claim appeared by itself. “We know that when it’s easy for people to bring
information to mind, it ‘feels’ right,” says Ms Newman.
The research has important implications for situations in which people encounter decorative photos, such as in the media
or in education. Professor Maryanne Garry, Deputy Dean of Victoria’s Faculty of Graduate Research, who is based in the
School of Psychology, is Ms Newman’s supervisor. She says “decorative photos grab people’s attention. This research
suggests that these photos might have unintended consequences, leading people to accept information because of their
feelings rather than the facts.”
In 2011, Ms Newman travelled to the University of California, Irvine, on a Fulbright Science and Innovation Graduate
Award. While there, she worked with Professor Elizabeth Loftus investigating the ways images can distort eyewitness
memory, and how images related to a crime could lead people to misremember details about a crime they had recently
witnessed.
Ms Newman’s research is supported by a Marsden Fund grant, and is part of a larger project looking at how images can
influence people’s belief and memory.
ENDS