Left & Right Brains Merge -
Big win for our country’s marketers
The Marketing Association and The University of Auckland Business School announce an exclusive partnership to take the
professional development of New Zealand’s marketers to a new high.
The Marketing Association (MA), hub of the country’s marketing industry, is actively engaged with over 9,000 members of
the marketing community on an annual basis and provides the largest series of marketing focused professional development
through one and two day short courses, online eCourses, part-day events and a certificate series. From 2011, The
University of Auckland Business School (UABS) through their Executive Development division will become the exclusive
education partner to the MA to deliver their highly regarded short course portfolio. With over 14 years experience at
providing learning solutions to the business community - this year reaching its 40,000th participant - the UABS is an
ideal partner to take this learning opportunity to the wider business community.
Both the UABS and MA are passionately committed to providing incomparable professional development opportunities. This
unique partnership is a great example of universities and professional associations working together to bring practical
and highly relevant development opportunities to professionals.
The MA’s focus of “by professionals, for professionals” will remain their strength as they will continue to work with
leading industry experts to develop their marketing short course portfolio and content, keeping the short courses highly
relevant to today’s marketing practitioners. While the course IP will stay with the MA, the operational excellence of
delivery passes into the hands of the UABS, leaders in this space. The strategic intent of this partnership is to extend
the portfolio of development opportunities for New Zealand marketers.
“We can’t think of a better partnership” says Sue McCarty, Marketing Association Chief Executive. “While we pride
ourselves on being the centre of excellence for educating and developing marketing talent in New Zealand, the UABS
provides this same level of development for the business community, and their operational excellence in delivering such
education is second to none.”
Darren Levy, Director of Executive Development at the UABS agrees, “The UABS Short Courses’ vision is to lift the
competency of the nation, therefore to partner with the leaders for developing our country’s marketers is another avenue
for us in our commitment to delivering on this vision.”
Offered in three locations across the country, MA short courses will now be delivered at the UABS’s state of the art
facility, The Owen G Glenn Building in Auckland and UABS’s preferred venues in Wellington and Christchurch.
The imminent introduction of professional accreditation for marketing in New Zealand – proposed to happen in early 2011
– sees this as a timely partnership and one which will strengthen New Zealand’s marketing industry to develop ongoing
thought leaders in this space.
Ends
About the Marketing Association
Our Vision and Mission
The Marketing Association is the hub of New Zealand’s marketing industry, the heart of our marketing community and a
centre of excellence for all things marketing.
Our mission is to facilitate a vibrant community of engaged marketing and business professionals who together foster the
evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Our Purpose
The Marketing Association’s purpose, on behalf of the business community in New Zealand, is to facilitate and promote
best practice, responsible marketing and champion self- regulation over government legislation so that:
Businesses can continue to freely and creatively take their brands, products and services to market without
undue restrictions or unnecessary compliance costs
The marketing profession and those representing it (marketers and business leaders) deliver the best return on
marketing spend to achieve real business results
Marketing remains a key economic enabler in New Zealand
The Marketing Association acknowledges the support of New Zealand Post as a Principal Business Partner. Through their
support the Marketing Association is able to continue facilitating a vibrant community of engaged marketing and business
professionals that together foster the evolution of successful, market-led New Zealand businesses.
About The University of Auckland Business School Executive Development
Executive Development at The University of Auckland Business School contributes to improvement in managerial and
leadership performance and in the overall competitiveness of client organisations. The programmes provide opportunities
for professionals in public and private organisations to further develop their knowledge and skills through shared
learning experiences that encourage the transfer of information and adoption of best practice in their organisations.
The Business School recognises that lifelong learning and strong relations with the business community require a range
of programmes that fall outside traditional degree and diploma awards.
The Short Courses vision is ‘To lift the competency of the nation’ – an aspiration that directly supports the overall
vision of the UABS. The courses are explicitly designed for managers, professional practitioners and business owners,
and have a strong emphasis on the practical application of business and management theory and research. The objectives
are to assist executives and managers to improve their business knowledge and skills; to make a difference to
individuals by improving career prospects and acquiring knowledge in a new field of expertise; and to develop the
entrepreneurial competencies of successful business people.
Executive Development has run Short Courses for the last 14 years and has delivered programmes to over 40,000 people as
part of their commitment to providing leading edge business thinking in a practical and punchy manner. Short Courses are
available in Accounting and Finance, Communication, Management, Leadership, Sales and Marketing and Operations and
Project Management - providing fundamental knowledge and skills to be a well-rounded and successful marketer.