Students get creative for youth enrolment drive

4 August 2008 MEDIA RELEASE

Media Design School students get creative for youth enrolment drive

On Monday the 4th of August, AXIS Adschool at Media Design School (MDS) opened its doors to the Electoral Enrolment Centre (the EEC) and media with the launch of the Let’s Get Loud Campaign aimed at improving the number of young kiwis enrolled to vote for the 2008 General Election.

As part of the campaign and for the first time, the EEC has enlisted the support of the Bebo social media network site to help reach young New Zealanders.

Creative Team from advertising agency Y&R and 2007 Graduates of MDS, Simon Fowler and Nicole Hetherington worked with the EEC on this predominantly viral and online campaign. As part of the project they asked current MDS students to create viral movies which would help kick-start the user-generated component of the experience.

Media Design School General Manager, Paul Millett says, “We are excited that our award-winning advertising students are able to help out on a cause which benefits the wider country.”

“It makes sense that Media Design School students are involved given the school’s place at the forefront of creative and digital technology education and the strong online nature of this campaign. “

“The Creative Advertising students involved in this brief relished the chance show off their Gen C DNA in using their digital media nous to tap into the target audience. “

AXIS Adschool at Media Design School is New Zealand’s leading and globally award-winning Creative Advertising course. The course is the only one of its type to be endorsed by industry body CAANZ. AXIS Adschool prides itself on its leading-edge involvement in digital media advertising.

The launch featured presentations from Murray Wicks, National Manager for the EEC, Franscisco Cordero, Australia/NZ Manager for Bebo, General Manager for MDS Paul Millett and the Student rep from Axis AdSchool at Media Design School.

ENDS

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