Media Release
Safekids Message this School Term:
Parents To Children: No Helmet, No Bike
NO helmet, NO bike. This is the safety message Safekids New Zealand wants parents and caregivers to teach their
bicycle-riding children in preparation for the new school term.
“Cycling is a healthy push-play activity and is a favourite mode of transport for many children,” said Ann Weaver,
Director, Safekids New Zealand. “However, parents must take as much preventative action as possible to ensure safety
comes first when their children hop on a bike,” Ann said.
Safekids NZ reports that, on an average, 540 children are hospitalised and 5 children die from cycling-related injuries
in New Zealand each year [National Injury Query System at www.otago.ac.nz/ipru/stats. ], with peak times for accidents
in the hours before and after school. [CAS Land Transport NZ. Peak times for cycle accidents are between 3pm and 4pm
(23%) and 8am and 9am (20%).]
Cycle helmets are designed to be effective for crashes where children fall off bikes, run into obstacles or into each
other. Statistics show that a properly worn helmet reduces the risk of head injury by 85%, of brain injury by 88%, of
severe brain injury by at least 75%, and of facial injury by 65%.
[http://www.mrw.interscience.wiley.com/cochrane/clsysrev/articles/CD001855/pdf_fs.html]
“Children’s cycling injuries can be prevented or their severity minimized by using helmets, adult guidance and using
additional safety gear such as fluorescent reflective vests, elbow and knee pads,” Ann added.
Tips to Get Your Children to Wear Helmets
Safekids NZ helmet tips, as gathered from the Bicycle Helmet Safety Institute (US):
• Establish the wheeled vehicles-helmet link early. Wearing helmets as soon as they get their first tricycles/ bicycle
will make it a habit.
• Let them pick their helmet.
• Be a role model and wear one yourself.
• Encourage their friends to wear helmets.
• Explain that bikes are not toys, but their first vehicles.
• Explain that they can hurt their heads permanently or even die from a head injury.
For more information on cycle safety, please see the attached factsheet. For more child safety information, visit
www.safekids.org.nz.
ENDS