Education Marketing Ramps Up’

Education Marketing Ramps Up’

‘With simultaneous visits from groups of education agents from Germany and Viet Nam commencing next week, the marketing of New Zealand education to international students is progressively ramping up’ says Stuart Boag, Communications Director for Education New Zealand. ‘Four agents from each country will be in New Zealand for the next eleven days, seeing institutions as diverse as language institutions, vocational trainers and secondary schools’.

The visits are the latest in an intensive schedule of marketing activities run jointly by Education New Zealand and New Zealand Trade and Enterprise under the PACE 2005 programme to promote New Zealand both here and abroad.

‘Germany and Viet Nam are quite different markets’ says Stuart Boag ‘but they share the fact that they are growing for New Zealand. Increasingly, students from both countries are seeing the advantages that New Zealand has by comparison with other destinations.’

‘Along with visits to a variety of institutions, the agents will also experience a bit of what makes New Zealand special’ says Stuart Boag. ‘Students come for the education, but the recreation and lifestyle they can enjoy whilst learning are a key determinant in the final choice. New Zealand may be further to come, but the journey is worth it. By hosting these agents here in New Zealand, they can see for themselves the advantages that we have – and help prospective students make an informed choice’.

Summary: When? February 13th – February 24th

Who? Eight agents; four each from Viet Nam and Germany. Each group will follow a different itinerary, and be escorted by Education New Zealand staff whilst here.

Where? The agents will be visiting institutions in the following regions: Auckland, Wanganui, Otago, Christchurch, Wellington and Taranaki.

Education New Zealand encourages media interviews with visiting agents and institutions, and will facilitate interviews at your request. For more information about this visit, or to arrange an interview, contact:

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