Scoop has an Ethical Paywall
Licence needed for work use Learn More

Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Taking a shot at skill shortages

MEDIA RELEASE
(Attention Chief Reporters - for immediate release)

Taking a shot at skill shortages

The Industry Training Federation (ITF) has taken a foray into popular culture to raise young people's awareness of workplace learning. Cars in the Wellington CBD are being "hit" this week with pamphlets entitled 'skill bill' and 'skill jill'.

Executive Director of the ITF, Darel Hall sees workplace learning as an opportunity for people to further their education while taking advantage of the current jobs boom. The trick is getting this message out: "we really need to start getting the attention of young people by using messages that they relate to".

Mr Hall admits that there may be some connections between what's happening at the movies and the theme for this campaign. "Young people are culture savvy; tapping into this is a good way to get our message across".

Mr Hall believes that when provided with the right information, young people will see the benefits of learning in the work place: "the beauty of Industry Training is that you earn while you learn and there's no student loan".

http://www.itf.org.nz/

ENDS


Advertisement - scroll to continue reading

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.