MY BABY Announce New Album 'Echo' Out Fri 11 July

Internationally renowned trio MY BABY return this winter with their most cinematic, immersive work to date. Their new album Echo will be released on Friday July 11 and is available to pre-save digitally now, with LP and CD formats arriving alongside the full release.

A resonant journey through myth, trance and time, Echo sees MY BABY dive deeper into the hypnotic soundscapes that have become their signature — fusing raw, roots-driven blues and funk with the transcendence of electronic dance music.

Inspired by ancient myths, feminine archetypes and the infinite echoes of time, Echo is a spellbinding concept album shaped by the heroine’s journey. Pulsating rhythms, swirling guitars and ethereal vocals thread together stories that feel both ancient and urgent — an echo from the past vibrating through the now.

From the dub-drenched shores of New Zealand to psychedelic European dance floors, this is MY BABY at full power — cinematic, transportive, and intensely alive.

Following the release of 'Ain’t No Turnin’ Back' and the title track 'Echo', MY BABY today unveil the third single from the album — the electrifying ‘Smiley Virus’, out now on all platforms.

A funk-driven anthem of resistance and hope, 'Smiley Virus' is a playful yet powerful rallying cry — rebellion wrapped in radiant energy. It’s infectious in every sense, a grin-inducing groove bomb with a subversive soul.

Produced and mixed by long-time collaborator Martijn Groeneveld, Echo is a bold leap forward for MY BABY — a record that echoes across time and space, full of ritual, rhythm, and revolution.

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