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Schick partnership plus Chemistry and Applause Communications beat stiff competition to claim top gong.
Schick in partnership with Basketball New Zealand (BBNZ) has taken out top honours in the Commercial Partnerships
category at the NZ Sports & Recreation awards this week, alongside recognition of impactful leverage, delivered by Chemistry and Applause
Communications.
Over the duration of the partnership dating back to 2017, Schick’s involvement has spanned support of national
tournaments, from celebrating the basketball community with the iconic Schick Everyday Ballers, to the introduction of
Schick NeighbourHoops.
Mike Larmer, Director of Chemistry, said the award is a significant achievement for the team, especially considering the
nearly 80 entries in the New Zealand Sport & Recreation space.
“These awards are highly prestigious, recognising the most impactful collaborative partnerships. Winning this category
underscores the success and value of our authentic, community-led approach, which has delivered significant ROI and has
been highlighted as a best-practice partnership in action,” he said.
Building upon the success of Schick Everyday Ballers, Chemistry and Applause Communications developed and implemented
the Schick NeighbourHoops programme to foster a deeper connection with grassroots basketball fans.
The team worked closely with Basketball New Zealand’s Community Team to collaborate with local councils to identify a
shortlist of basketball hoops that could do with a Schick NeighbourHoops ‘level-up’. Fans themselves were then able to
have a say in where these Schick NeighbourHoops would be installed with 10 level-ups being made around the country.
Alice McKay, Applause Communication Founder, adds: “This recognition reflects the depth of collaboration in this
partnership, which in turn has created an ownable legacy for Schick within one of the fastest-growing sports in the
country.”
Tayla Brewer, Senior Business Manager at Chemistry says: “It was fantastic to hear comments about how our partnership is
the envy of other sports and sponsor brands, reinforcing the success and influence we have achieved with this campaign.
“This award is a testament to the power of collaboration and community engagement, and we are excited to continue
building on this success in the future.”Credits:
Client: Edgewell Personal Care NZ (Schick)
Chemistry Founder and Executive Creative Director: Susan Young
Chemistry Senior Business Manager: Tayla Brewer
Applause Communions Director: Alice McKay
Social Creative Lead: Amelia Petrovich
Studio Creative: Paolo Alinea