Suzanne Powers, Founder, Powers Creativity, NY
Image/Supplied
London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity, as the 2024 Creative Strategy
and Transformative Business Impact Jury President. Ten industry luminaries from around the globe will be joining Suzanne
onsite in Las Vegas for LIA judging.
This is the inaugural year for the Creative Strategy competition. A creative strategy is crucial to the success of any
campaign. It acts as the blueprint for the brand. It needs to have vision and it needs to be creative to deliver a
message that resonates with consumers.
Powers Creativity is a company dedicated to helping people and organizations unleash creativity to drive business
impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional
design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s
passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and
brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa,
State Street and beyond.
Powers said, “I'm looking so forward to working with this amazing jury to dig into and celebrate the work that
beautifully fuses strategic and creative excellence for real-world impact."
Creative Strategy and Transformative Business Impact Jury:
Jury President: Suzanne Powers, Founder, Powers Creativity, New York
Phillip Böndel, CEO, THE AMBITION, Düsseldorf and CMO, BUTTER., Düsseldorf
Reed Collins, Chief Creative Officer, Ogilvy APAC
Emma de la Fosse, Chief Creative Officer, UK, Edelman, London
Amy Dick, Chief Operating Officer, CULT, London
Andrea Diquez, Global CEO, GUT
Adam Ferrier, Chief Thinker/Founder, Thinkerbell, Melbourne
Josy Paul, Chairperson & Chief Creative Officer, BBDO India, Mumbai
Conrad Persons, President, Grey London
Angella Tapé, SVP Group Strategy, Havas Health & You, New York
Ben Tarr, President, Leo Burnett Canada, Toronto
Barbara Levy, President of LIA, said, “A well-defined strategy is like a roadmap to everyone on the team. It gives direction to the
creatives, guiding them to create messages that are both relevant and impactful. We are happy to introduce the Creative
Strategy category in its inaugural year. Transformative Business Impact, now in its fourth year, recognizes that the
work plays an influential role in the operations, services and customer experiences and recognizes the solutions
themselves. We know that there will be very robust discussions in the jury room with Suzanne as Jury President.”
LIA Judging will take place at Encore @ Wynn, Las Vegas commencing on 29th September and will be completed on 7th
October 2024. All rounds of judging take place onsite with no pre-judging. Every judge is required to see every piece of
work in their respective Category(s). These panels decide on the Gold, Silver and Bronze Statue Winners, as well as the
Finalists. At their discretion, they also decide on whether a Grand LIA will be awarded.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website at: www.liaawards.com.