This Christmas Spark is inspiring Aotearoa to give a gift that shines a light on their talent with the help of
technology, by ‘giving a gift that unleashes theirs.’
Handpicked to lead this initiative in Spark’s Christmas campaign is Reuben Moffett, a student at Mt Albert Grammar
School and an aspiring dancer, chosen for his remarkable talents and his heart-warming dedication to the local dance
community.
Reuben, who trains for 20 hours per week across four dancing disciplines, auditioned for the role along with nearly 300
other dancers ranging in age from ten to seventeen from Kaitaia to Invercargill. As well as his incredible talent for
and dedication to dance, Reuben stood out for his touching commitment to his community. Just last year, at age 12,
Reuben created a dance scholarship for families struggling to pay for dance classes, raising over $2,000 in a single
fundraiser concert.
New Zealanders will be introduced to Reuben this year in Spark’s 2023 Christmas commercial, where Reuben sets aside his shy disposition and comes to life in an amazing dance sequence, unleashing his gift for
dance with the help of technology - the Samsung Galaxy buds he received on Christmas morning.
Reuben says, “I’ve been dancing since I was three years old, and it really has become a part of who I am. I’m so excited
to be part of Spark’s Christmas campaign and encourage more kids to follow their dreams. I know I’m so lucky to have the
opportunity to take regular dance classes and now to be part of this campaign with Spark, and I hope we can inspire more
people to do more of what they love.”
Spark’s Director of Marketing and Data, Matt Bain, says, “We know that the right piece of technology can play a pivotal
role in unleashing our potential, whether it’s a set of ear buds for an up-and-coming dancer or a tablet and e-pencil
for an artist. Whatever their talent, this Christmas we wanted to encourage New Zealanders to think about what gifts
their loved ones might be hiding away and how you can use this Christmas, with the help of technology, to bring those
gifts to life.”
“For our Christmas campaign this year, we wanted to support someone who was taking a chance on what mattered most to
them and demonstrate how technology can help them to unleash their potential. Seeing how Reuben’s passion for dance
comes to life through technology is what our guiding kaupapa of ‘Hello Tomorrow’ is all about.”