Shares new video 'Friend' + announced as Grand Prize Winner for Happy Mag's Needle In The Hay competition
Today Maple Glider is releasing her debut LP To Enjoy is the Only Thing, an album full of brittle intimacies and effortlessly balanced instrumentation. Released via Pieater and Partisan Records (ROW), and shares its latest video for album focus track, 'Friend', WATCH HERE.
In the singer-songwriter tradition, the solo project of Tori Zietsch (‘peach’ with a z) is centred around the lyrics, exploring deeply personal themes and often serving as a self-catharsis,
brought to vivid life by the beauty of Tori’s artistry and wry sense of dark humour. Over precisely plucked acoustic
guitar or deftly weighted piano chords, Maple Glider shares vignettes of her life; growing up in a restrictive religious
household, falling in an out of love, interstate and international relocations, the new perspectives travel can bring
along with the alienation of being away from the familiar.
Spoken only as she could, Zeitsch describes the collection as, "walking past tinsel covered trees in mid-September, swimming along the calanques in the south of France, car-bonnet
frost, darkness at 4pm, lightness until 10pm, a muted feeling, the perpetual grey fog that swallows the Silver Coast,
the colour red, this ugly green dress, red wine, red blood, red lips, red is the colour of the cardinal’s robe,
Switzerland, my mother’s diaries, a coroner’s report, the sun on my face, the end of love, “To enjoy is the only thing.
BTCH$”
Today's release includes the music video for new single 'Friend', directed by Athina Wilson of Eye to Eye Productions. Filmed in a grand, Golden Era-esque hall with Maple in performance regalia, she stands alone under the spotlight,
singing about a decaying friendship, whilst interspersed are echoes of a suburban childhood.
Watch: Maple Glider - 'Friend'
Speaking to the song's theme, Tori explains "This song is for an old, good friend. In some ways it feels like one of the most personal songs on the album. I knew I
wanted to write it for a long time, before I finally did. It's a reflection of some of my experience in the music
industry from the age of sixteen or so, before Maple Glider existed, and the story of a friendship intertwined inside of
each of our shiny music dreams. It was turbulent and unbalanced, and we both became a little undone within it. A lot of
hurt and healing came to the surface after years of close collaboration, and 'Friend' is the result of that."
To Enjoy is the Only Thing was written in 2018/19, following the dissolution of a musical project (so well caught in 'Friend'), Zietsch went
travelling and eventually settled in Brighton, UK. It was there she experienced heavy loneliness, and entered a pool of
self-reflection. With a Soundcloud literally full of demos she returned to Naarm / Melbourne, enlisting Tom Iansek (Big Scary / #1 Dads / The Paper Kites / Hockey Dad) to record, mix and produce the first batch of songs she was ready to get down. During the shared time spent at Pieater’s studio BellBird with Iansek, the wider team got to fully appreciate the wonderful artistry and beauty of Maple Glider, and welcomed her
to the family.
Since releasing the first single 'As Tradition' in September 2020, Maple Glider has since partnered with a world-class team across the globe - Partisan Records are releasing the music outside of Australia / Aotearoa-New Zealand; Third Side Music for publishing; and Collective Artists (Aus), Mother Artists (UK/EU) and CAA (Americas) for bookings. Her singles 'Good Thing', 'Swimming' and the recent 'Baby Tiger' have attracted over 3 million streams; she’s got fans at NPR Music, Stereogum, Paste, KCRW, Gorilla vs Bear, Consequence, triple j, Double J, NME and Rolling Stone; has been playlisted on radio in Australia, New Zealand, the USA and France and sold out her debut headline show in
Melbourne.
And now, on the eve of album release, Happy Mag have announced that Maple Glider is the Grand Prize winner of the 2021 Needle in the Hay competition - judged from over 3,000 entries. As a result, the goosebumps-inducing album closer 'Mama It’s Christmas' will be pressed to 7” in the coming months. Speaking of vinyl, the first pressing of To Enjoy is the Only Thing is available in pearly green wax. It can be ordered in a bundle with a green tie-dye tee with the LP logo up-titled to
To “Fang It” is the Only Thing... a personal saying of Tori’s, inspiring one of her tattoos.
Now with the wind of her debut album beneath her wings, Maple Glider takes flight.
'Friend' is out now via Pieater / Partisan Records, buy/stream it here.