Auckland, April 2021 – Vodafone Warriors sponsor Best Foods has launched ‘Locker Room’, an exclusive programme for superfans providing
money-can’t-buy experiences, discounts and prizes.
Best Foods wants to reward fans who have backed the Vodafone Warriors through thick and thin and has created the
ultimate fan zone community for supporters to come together. The exclusive programme will include offers such as VIP
viewing experiences at Mt Smart Stadium, Train Like a Warrior – a six-month nutrition and fitness programme – the chance
to meet players digitally as well as have them over to your place for a BBQ, plus discounts on merchandise and crazy
offers on New Zealand’s favourite mayo, Best Foods.
Despite the trans-Tasman bubble announcement, the Vodafone Warriors will remain in Australia until June 21 away from
home ground Mt Smart Stadium – and their army of supporters - to ensure the team has stability for the first 15 rounds
of the NRL season. The fan zone will provide New Zealand-based fans with an opportunity to feel connected with the
Vodafone Warriors through shared experiences and other ways to show support for their favourite team.
Vodafone Warriors GM commercial Glenn Critchley says: “The team has had a strong start to the season but it’s
bittersweet celebrating away from our army of supporters in New Zealand. Best Foods Locker Room will provide both fans
and players with a way to stay united while we remain abroad. We can’t wait to return and celebrate together in person
when it’s safe to do so.’’
Monica Reyes from Best Foods says: “It’s important for us to find ways for Kiwi fans to support the boys. Our goal is to
give fans this exciting opportunity where they can enjoy a variety of up close and unexpected experiences with the
Vodafone Warriors. Even when they aren’t able to watch the games in person, we want to give them memorable moments where
they can come together to show their collective pride.’’
Fans can register to join Best Foods Locker Room for free at http://bestfoodslockerroom.co.nz/ and receive offers in their inbox where they can enter competitions, access rewards and redeem special discounts. The
programme will run from April 2021-September 2021.
Best Foods announced its sponsorship of the Vodafone Warriors in 2020 and has since undertaken numerous activities to
show its support for the mighty team. It executed a 100-person bespoke COVID-19 haka to demonstrate Kiwis’ support as
they decamped to play in Australia, implemented ‘Come Digitally Dine with Me’, a socially-led competition giving fans
the opportunity to meet and lunch with their favourite players via Zoom, as well as the Vodafone Warriors x Comedy
Festival mash up, a digital content comedy series featuring Vodafone Warriors players as talent.