Netflix’s global hit series La Casa de Papel (also known as Money Heist) rolled out its highly anticipated fourth season
on April 3 only to see it immediately soar to the number one most in-demand series in the world, according to global
demand data insights company Parrot Analytics.
From April 3 to 5, La Casa de Papel was 31.75 times more in demand than the average series globally, beating out such
perennially popular series as Game of Thrones, The Walking Dead, Brooklyn Nine-Nine and Westworld.
Compared to the first three days of the series’ Season 3 debut, demand during Season 4’s first three days was
significantly higher (+36.6%). From July 19 to 21, 2019, La Casa del Papel Season 3 drew 23.24 times the demand of the
average series globally and was the fourth most in-demand series globally.
The Spanish series has also traveled well and has found success in a remarkable mix of global markets. In fact, from
April 3 to 5, 2020 it was more popular on a per capita basis in the Philippines, the United States, France and Italy
than it was in Spain.
“This is a remarkable milestone for a Spanish production,” said Alejandro Rojas, Director of Applied Analytics at Parrot
Analytics. “Since the series’ premiere in 2017 and for months before Netflix added it to its catalogue, Parrot Analytics
tracked higher than usual demand not only in Spain, but in several international markets. It was clear then that series
creator Álex Pina found a powerful way to connect with audiences across cultures and languages. After it became
available on Netflix, its demand accelerated with each new season. Netflix has capitalized on this strong demand and
leveraged its international platform to catapult the series into a truly global hit.”