Kiwi women most likely to belt out a tune while driving

Published: Mon 2 Dec 2019 03:16 PM
Auckland, 2 December 2019 – Whether on a road trip or on the way to a meeting, new research for Budget New Zealand has found more than half of Kiwi women (56%) sing along to music while they’re driving.
Women are far more likely to express themselves through song than men, with only a third of males (33%) admitting to singing along to music in the car.
The consumer survey, conducted by YouGov Research for the rental car company, looked into a range of travel trends, one of which included the listening preferences of Kiwis when they are behind the wheel.
More than one million women say the radio is their go-to when listening to music in the car, and over half (56%) of the females surveyed said they love singing along. A further 53% said they prefer to just listen to music or podcasts to wind down and relax.
However, not all Kiwis are wannabe singers and avid radio listeners. The survey of more than 1000 Kiwis, found one in seven (15%) of those over 50 years old prefer to drive in silence.
Over half (56%) of Kiwi men use music and podcasts to help them relax when driving and over a quarter (28%) play music and podcasts to help make the road trip feel faster.
Just over half (52%) of Millennials said they are jamming to their own curated playlists when driving, and 23% say one of the perks to playing music in the car is staying up to date with the latest tunes. Whereas over two thirds (68%) of Kiwis aged between 50-64 years say they always have the radio on when they’re driving.
Nearly half (43%) of Kiwi women cite good technology, including the quality of the car radio, as one of the key factors they look for when renting a car, and 20% of Millennials say they look out for a rental car with an advanced sound system.
Bruce Vincer, General Manager, Budget New Zealand says music is one of the best parts of travelling by car.
“There’s no better feeling than hopping in the car at the start of a summer road trip and putting on your favourite playlist or radio station – who doesn’t love a good sing along?
“Whether it's a city break, a beach holiday or a getaway in the countryside, we know that the journey there and back is important and having the right music will make your trip even more memorable. Our value conscious, savvy customers know that with Budget New Zealand they have a good quality vehicle with a range of music and sound options. If travellers are bringing their own music they just need to make sure the vehicle they choose is compatible with the device their music is stored on.”
To find out more, please visit Budget New Zealand.
Notes to Editors
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,056 adults. Fieldwork commenced on Thursday, 2 May and was completed on Monday, 6 May 2019. The figures have been weighted and are representative of all NZ adults (aged 18+).
About Budget
Budget Car Rental is one of the world’s best-known car rental brands with approximately 3,500 locations in more than 120 countries. Budget is an industry leader in providing vehicle rental services to value-conscious travellers and also operates one of the largest local and one-way truck rental businesses in the United States, through a network of approximately 1,550 locations. Budget is owned by Avis Budget Group, Inc. (NASDAQ:CAR), which operates and licenses the brand throughout the world. For further information, visit

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