2nd September 2019
New Animal Welfare Chatbot Enables Quick Reporting of Pets Left ‘Home Alone’ in an Emergency
Situate Me, the emergency management crowd sourcing specialist, behind compassionate Virtual Disaster Assistant, Ema,
has launched a new animal welfare add-on that allows pet owners to register their animals left home alone in an
emergency.
Pet owners who are not at home, or who are prevented from returning home, to look after their animals when disaster
strikes, are able to register their unattended pet with Ema. Ema takes the pet owner through a series of conversational
questions to establish the type of animal, the gender, any medical issues, special needs or dangerous or anti-social
characteristics.
From a cloud-based dashboard, authorities who have installed the platform can gauge the scale of the operation in
advance of heading into a disaster zone. Emergency responders can view mapped data to assess the extent of the
unattended animal issue and plan how best to prioritise check-ups, rescue and re-location.
Rob Gourdie, Situate Me’s co-founder, says the unattended animal bot (a first for the emergency management industry)
will transform the animal welfare effort in an emergency situation. He adds that the operational impact of Ema’s help
for authorities will be huge.
“For pet owners, ‘Ema for Animals’ fulfils a key emotional need. The extra stress and anxiety that worrying about a pet
adds to an emergency situation cannot be underestimated. Importantly, being able to register an unattended pet may
prevent concerned pet owners from breaking through cordons and putting themselves in danger in an emotionally charged
attempt to reach their unattended animal.
Mr Gourdie also explains that, currently, in the event of a disaster a pet owner who can’t reach a neighbour or a
friend, will likely ring the emergency services or their local council direct to report that their animal is on its own.
“It’s then up to the responder to log the call. With Ema, however, the platform is set up for pet owners to self-report
their animal’s situation. The data is collected centrally, visually presented and accessible in real-time to the
emergency crews. This means responders’ phones are freed up and they don’t need to spend time answering calls. Instead,
with the information at their fingertips they can devote that time to the response effort.”
Situate Me launched the Unattended Animal Registration Bot (‘Ema for Animals’) at the 58th New Zealand Institute of
Animal Management conference held in Wellington, last week. The organisation is now inviting local councils and
emergency management groups to evaluate the unattended animal situational awareness tool with a view to including it
into their preparedness resources.
Emergency groups, as well as pet owners, can find out more about the animal welfare resource – which also includes a
register for unattended livestock – at www.situateme.com/animalwelfare or by emailing or ringing Rob Gourdie at rob@situateme.com, 021 588 627.
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