Thursday 20th June, 2019
nib Parenting Survey Highlights Asian Communities Show Heightened Levels of Concern as Parents
Leading health insurer, nib has released the insights from its inaugural nib State of the Nation Parenting Survey,
taking a comprehensive look into the concerns and trends facing parents in New Zealand today.
Findings indicate that parents within Asian* communities were more likely to experience higher levels of concern and
pressure relating to technology, education, family and relationships, and health.
One in three Asian parents (32 percent) reported having felt pressure or judgement relating to their child’s stage of
development, compared with one in four (23 percent) of all respondents. In addition, 17 percent of Asian parents
expressed extreme concern over their own parenting skills - more than double that of other parents surveyed at seven (7)
Asian parents were also significantly more likely to cite higher levels of concern relating to their children’s mental
health, ability to cope with school assessments, social skills and dealing with peer pressure. Concerns around their
child’s ownership of electronic devices and feeling pressure to upgrade their devices on a regular basis were also more
When it comes to the “sex talk” Asian parents are also more likely to feel it’s not appropriate for them to have this
conversation with their children at all, or that it should only take place with children 18 years or older.
Parenting expert, Nathan Wallis, says “It’s normal for cultural factors to play a part in parenting styles, so it’s not
surprising to see these results. No matter their background, parents who are feeling concerned about their child’s
wellbeing can take advantage of the raft of resources available; there are a multitude of trusted websites which provide
advice and actionable tips on a range of parenting issues.”
More broadly speaking, the survey findings suggest that the potential impact of social media on our children is,
overwhelmingly, the biggest source of worry for parents in New Zealand – with nearly half (45 percent) of the 1200
respondents expressing either extreme or high levels of concern on this issue.
Coming in at a close second is children’s use of technology and screen time, at 37 percent.
The nature of parents’ concerns varied significantly, with respondents most commonly citing worries over the amount of
time children spend on devices, online safety and bullying, the potential to view inappropriate content, and the
potential impact on physical and mental health.
Worries over the amount of time parents have to spend with their children also emerged as a major trend, with over three
quarters (76 percent) of those surveyed expressing some level of concern on this topic. One in five Asian parents (22
percent) also expressed extreme concern over the amount of time they have available to spend with their children,
compared to 11 percent of other respondents.
nib CEO, Rob Hennin, says nib’s motivation for conducting the survey was to encourage greater levels of conversation
when it comes to the issues and concerns facing parents in New Zealand today.
“Overwhelmingly, the survey has highlighted that whatever challenges you’re dealing with, you’re not alone. These sorts
of conversations can be really important when you’re caught up in the day to day of being a parent, and we hope that
families take some comfort from that sense of shared experience,” says Mr Hennin.
nib partnered with Nielsen to deliver the nib State of the Nation Parenting Survey.
*For the purposes of the survey, this definition includes parents who identify with Chinese and Indian communities,
among other Asian ethnicities.