Scottish Granny’s reading cracks 300,000 views

26 SEPTEMBER 2018: FOR IMMEDIATE RELEASE

Scottish Granny’s reading of I Need a New Bum! cracks 300,000 views in under four days

The Scottish Granny Janice Clark has scored another New Zealand hit with her reading of bestselling picture book I Need a New Bum!

The Brisbane-based Glaswegian-born gran has had 300,000 views and more than 6,000 shares on Facebook since posting a video on Saturday night reading the book to grandson Archer — and sales are on a roll.

Video of the Scottish Granny reduced to gales of laughter has made this already the second-most popular post by the Scottish Granny, in the wake of another Kiwi children’s hit, The Wonky Donkey.

I Need a New Bum! is already a bestseller, having sold over 50,000 copies in New Zealand since publication in 2012. On Monday Whitcoulls again named it among its annual Kids’ Top 50.

Author Dawn McMillan has been dazzled by interest following the Scottish Granny’s reading, saying: “I’m just thrilled with the success of this book and reaching kids and adult readers around the world.”

Sales spikes are on the cards for the US edition (I Need a New Butt!), plus the Chinese — helped by illustrator Ross Kinnaird’s promotional visit to Beijing last week.

Its New Zealand publisher Oratia Books is planning a hurried reprint to meet demand.

The book shows the imaginings of a boy who discovers his bum has a crack and sets out to find a new one.

I Need a New Bum! by Dawn McMillan, illustrated by Ross Kinnaird, published by Oratia Books

ISBN: 978-0-947506-18-6 | RRP $19.99 Paperback, 230 x 215 mm, 32 pages colour

www.oratia.co.nz

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