6 September 2018
Five-year reo strategy spotlights community and live-in immersion
The launch of a major new te reo Māori strategy next week to strengthen the use of the Māori language in everyday life
will set in motion a series of initiatives including a bilingual community focus and a live-in immersion programme.
Te Whare Wānanga o Awanuiārangi will unveil its five-year strategy Ngā Parirau o te Reo Māori in Whakatāne on September
12. Describing the Māori language aspirations of the indigenous tertiary institution and focusing on fresh approaches
over the next five years, the strategy has been developed over two years with input from strategic partners, te reo
Māori experts and iwi.
The launch of the strategy follows on from an announcement earlier this year that Awanuiārangi is leading the largest
study ever of the Māori language – an analysis of data extracted from the internationally recognised longitudinal study
Growing Up In New Zealand.
Professor Te Kani Kingi, Executive Director of Research and Innovation at Awanuiārangi, said the strategy identifies
four high-level goals: use of te reo Māori within the institution; enhanced learning opportunities; increased research;
and encouraging te reo Māori use in the wider community.
“Attached to each of these priorities is a range of initiatives to strengthen Māori language use and accelerate
revitalisation both within the institution and in the wider community,” Professor Kingi said.
“We want to ensure that the strategy is able to impact beyond the walls of this institution. Key to this is creating an
environment where te reo Māori is used naturally in everyday community life, such as at the supermarket or local sports
clubs. We will extend the reach of te reo into our communities to create real language-use opportunities for learners,
whether Māori or non-Māori.
“The focus is on the practical. It’s not simply about seeing macrons on street signs, but more about exploring
innovative ways of promoting te reo Māori use, such as being able to buy your groceries or order lunch or a coffee in te
Professor Kingi said the region has access to a te reo Māori resource enjoyed by few other places, and it would perhaps
be easier in the Eastern Bay of Plenty than anywhere else in the country for learners to immerse themselves in te reo
“The Eastern Bay is fortunate in that the area has high numbers of native speakers within the community, and inland
areas like Rūātoki and Ruatāhuna where Māori is legitimately the first language.
“So we are looking to build relationships in the same way as places that have declared themselves bilingual. We can do
this really well in a place like Whakatāne because of our access to native speakers in the community.”
This was a critical point of difference for language learners, whether beginners or heading toward fluency.
Professor Kingi said there had been a positive response from the Eastern Bay community, including regional and district
councils, commerce and industry.
“Part of the strategy will be to ensure that people who want to learn te reo Māori have the best opportunity to do so.
If we do this well and we make inroads into developing a bilingual community, there will be multiple outcomes,
opportunities and benefits that go beyond the reo but that highlight the value of the language.”
The strategy is the basis for 12 specific initiatives, including the pilot of a groundbreaking full-time residential
“This is an exciting initiative aimed at providing an accelerated Māori language programme and a comprehensive immersion
experience that we expect in six months will transform a beginner into a reasonably confident speaker. They will do this
by living in a residential facility where only te reo Māori is spoken, where there is a live-in tutor, and where using
te reo Māori every day in the wider community will be facilitated – for example, when students go shopping or to
“We think there are so many people who want to learn but just don’t have the time on top of their day-to-day obligations
to effectively do so. On this programme the student commits the time, and we provide an opportunity that is as
wrap-around as possible, allowing students to live, breathe, dream, sleep, eat and engage 24 hours a day in te reo
Ngā Parirau o te Reo Māori will be launched at the Whakatāne campus of Te Whare Wānanga o Awanuiārangi on September 12,