Entertainment One (eOne), who owns popular children’s TV character Peppa Pig, has joined forces with Save the Children
New Zealand as part of a nationwide fundraising event called Charlie’s Challenge.
The partnership extends eOne’s relationship with the Save the Children, which is a charity partner for Peppa Pig in the
UK and Australia.
Trish Padoin, Senior Vice President, eOne Family & Brands Australia said, “We are excited and honoured to work on a partnership with Save the Children New Zealand, who
are so dedicated in supporting vulnerable children. We know that Charlie’s Challenge will be an exciting, fun event
whilst raising seriously needed funds for children in New Zealand and around the world.”
Charlie’s Challenge will take place from 20-27 November to raise money to help the world’s most disadvantaged children.
Save the Children NZ CEO Heidi Coetzee says, “We are challenging New Zealanders to create their own fundraising events
or activities within three categories – eat red, run red or wear red.
“We have chosen 20 November as our start date because it is Universal Children’s Day which aims to promote international
togetherness, awareness for children worldwide, and improve children’s welfare. This fits perfectly to why we are
running Charlie’s Challenge.”
Peppa Pig and friends will make their first appearance as part of Charlie’s Challenge at Homewood Fair in Wellington on
24 November.
Ms Coetzee said, “We really excited about this new partnership and hope Wellingtonians bring their kids out to the fair
at 50 Homewood Road, Karori to meet Peppa and her friends. We encourage everyone to wear red.”
Charlie’s Challenge events can be run anytime between now and 27 November and anywhere in the New Zealand. People can
set their own goals and fundraising amount. To find out more about Charlie’s Challenge go to https://www.charlieschallenge.org.nz/