Media Release
The New Biological Economy
How New Zealanders are Creating Value from the Land
Eric Pawson and the Biological Economies Team
Auckland University Press
11 OCTOBER 2018
Auckland University Press
9781869409357,
Paperback, 225 x 160 mm, 304 pages, $45.00
Subjects: Agriculture, Business, Sustainability
From milk and merino to wine and tourism, how New Zealanders are transforming how we make a living off the land.
For over a century, New Zealand has built its economy through a series of commodity-based booms – from wood and wool to
beef and butter. Now the country faces new challenges. By doubling down on dairy farms, aren’t New Zealanders destroying
the clean rivers and natural reputation upon which the country’s primary exports (and tourism) are based? And in a world
where value is increasingly rooted in capital- and technology intensive industries, can New Zealand really sustain its
high living standards by growing grass?
This book takes readers out on to farms, orchards and vineyards, and inside the offices and factories of processors and
exporters, to show how New Zealanders are answering these challenges by building The New Biological Economy. From Icebreaker to Mr Apple, from milk and merino to wine and tourism, from highend Berlin restaurants to the shelves
of Sainsbury’s, innovative companies are creating high-value, unique products, rooted in particular places, and making
pathways to the niche markets where they can realise that value. The New Biological Economy poses key questions. Do dairy and tourism have a sustainable future? Can the primary industries keep growing without
destroying the natural world? Does the future of New Zealand lie in high tech or in the innovations of a land-based
economy?
Eric Pawson is an emeritus professor of geography at the University of Canterbury, recipient of various awards (Distinguished New
Zealand Geographer Medal, 2007; National Tertiary Teaching Excellence Award, 2009; University of Canterbury Teaching
Medal, 2013), and co-author or coeditor of Making A New Land: Environmental Histories of New Zealand (Otago University Press, 2013); Seeds of Empire: The Environmental Transformation of New Zealand (I.B. Tauris, 2011) and many scholarly articles.
The Biological Economies Team is: Richard Le Heron, Hugh Campbell, Matthew Henry, Erena Le Heron, Katharine Legun, Nick Lewis, Harvey C. Perkins, Michael
Roche and Christopher Rosin.