12 June 2018
A competition that celebrates the heroes that brew our everyday coffee fix, the Almond Breeze Latte Art Video Challenge™
(LAVC), is coming to New Zealand!
This competition is all about the fun side of coffee and the baristas who manipulate milk into incredible latte art.
These skills can only be gained from hundreds of hours behind the espresso machine pouring lattes.
It also requires top quality milk, or in this case, a top quality dairy alternative in Almond Breeze Barista Blend. We
believe baristas need to be acknowledged for their craft, without them and their talent, perfectly delicious raw
ingredients never reach their full potential.
In 2017, the competition was born in South Africa where the local Barista Blend team got behind Coffee Magazine to give
baristas across the country the opportunity to show off their skills.
This year, with the help of Blue Diamond Almond Breeze, LAVC™ is going global.
Almond Breeze is the perfect brand to partner with on this competition, their Barista Blend Almond Milk is created for
baristas by baristas and pairs beautifully with espresso.
So how does it work? Baristas submit their best latte art videos on the Almond Breeze Latte Art Video Challenge website.
Each week two video entries from each of the participating territories, New Zealand, Australia, Japan, the United
Kingdom and South Africa, will be selected and these videos will be pitted against each other vying for votes from their
peers and customers to win the weekly cash prize of $500!
Votes will be gathered across Instagram, Youtube, Twitter and Facebook. The six baristas who receive the most votes go
through to the finals and the opportunity to win the crown of best Latte Artist in New Zealand!
Then it gets really interesting! The barista who receives the most votes across all four countries will be flown to the
Breezey Masters Finals in Melbourne, Australia for an unforgettable experience with some of the world’s top coffee
professionals.
Will the global winner be from New Zealand? We can’t wait to see the fantastic designs! Fikile Khuzwayo, of Durban South
Africa, got over 1000 votes to win the overall grand prize last year, the gauntlet has been thrown!
So how do baristas enter?
• Step 1: Get your hands on some Almond Breeze Barista Blend. If you don’t already stock it in your cafe, you can
contact Johnny Howard, ph: 09 306 7988, or email johnny.howard@jamescrisp.co.nz and ask for the product.
Step 2: Video your amazing latte art skills. All guidelines are on website, but our recommendation is that you make it
short and very creative - we want to see your personality! We are looking for one design and remember, the Almond Breeze
Barista Blend has to feature in the video!
Step 3: Submit your video or Youtube link on the Latte Art Video Challenge website:
ends