Nationwide campaign to give more Kiwi kids free zoo visits
In a first, a nationwide ‘Zoofari’ campaign by The Warehouse begins today to enable thousands of children from
low-decile schools to receive free conservation-based educational experiences at zoos across New Zealand this year.
Zoofari is an innovative partnership programme co-created with The Warehouse and zoos to provide wildlife experiences to
children, partnering with the Jane Goodall Institute of New Zealand (JGINZ). The programme has now been expanded to
cover all major zoos and regions across New Zealand.
All 93 The Warehouse stores are delighted to be supporting Zoofari with an add-a-donation campaign in store from 7 to 27
March, and all partners are hoping New Zealanders will be equally as excited and keen to support Kiwi kids as they are.
Shari French, General Manager Community Relations at The Warehouse, says visiting the zoo is a quintessential part of
childhood for many Kiwi kids, but for some families facing hardship, it can be something a child never gets to
“There’s so much a child can gain from an educational visit to a zoo beyond the enjoyment of seeing animals. They can
learn about everything from caring for the environment, recycling and conservation, to the science of animals and
nature. It can be an experience that really helps open up the world to a child.”
Zoofari also provides students with the opportunity to participate in Dr Jane Goodall’s Roots & Shoots programme, which empowers young people to change the future. Roots & Shoots can be adopted by schools to continue student learning in local and global environmental issues.
The Warehouse spearheaded the Zoofari programme back in 2012 when it developed a partnership with Auckland Zoo in
association with Ritchies Transport, to help children from low-decile schools in areas of Auckland and Northland visit
Auckland Zoo. Now children in Hamilton, Wellington and in the South Island are also benefiting.
Zoofari experiences also include pre- and post-visit activities, and some schools have the added excitement of a
barbecue dinner and sleepover.
The Warehouse Zoofari experience is certified by the Ministry of Education and the entire visit is facilitated by zoo
educators in partnership with teachers to ensure integration into the school curriculum.