INDEPENDENT NEWS

VOICE Brand Agency and Chamber Music NZ partnership

Published: Mon 26 Feb 2018 04:08 PM
VOICE Brand Agency and Chamber Music New Zealand announce new creative partnership
VOICE Brand Agency (Melbourne, Auckland) and Chamber Music New Zealand (CMNZ) have announced a new creative partnership as part of CMNZ’s focus on audience development.
VOICE has offered a part-sponsorship for its services to CMNZ, motivated by a passion for the performing arts and a wish to support CMNZ in providing a world-class programme of music for audiences in New Zealand to enjoy.
“We love what Chamber Music New Zealand is about,” says VOICE’s Principal Jonathan Sagar. “They’re committed to quality and to moving audiences with the work that they present. That’s very much aligned with what we do as a brand agency.”
“Our new relationship with VOICE signals a shared vision,” says CMNZ CEO Peter Walls.
“A mutual passion for championing the creative culture of Aotearoa brought us together, and audience experience is paramount for both organisations.
“The arts sector is a continually moving space, audiences are exposed to so much choice,” Mr Walls said. “We will be working strategically with VOICE as part of a long-term relationship, reviewing the brand and initially working collaboratively on communication projects.”
People will have seen the first impact of the new creative partnership in the 2018 season brochure and collateral that began its release in September 2017. VOICE is also the tour partner for the CMNZ 2018 Season opening concert tour in March 2018, the Anderson & Roe Piano Duo. Tickets for the tour are now on sale.
“We’re really looking forward to flexing our creative muscle on this tour and helping CMNZ reach new and diverse audiences,” says Sagar.
“It’s important to us to be constantly driving for improvements and remaining relevant,” says Walls, “and we believe VOICE are a great creative partner to help us achieve that.”
ENDS

Next in Lifestyle

1917's 1,000 Yard Stare
By: Howard Davis
New Zealand set to host World Cup of Floorball in 2022
By: International Floorball Federation
Tuia 250 Voyage ends but Tuia - Our Future is Unstoppable
By: Tuia 250
NZ Fringe 2020 has launched
By: New Zealand Fringe Festival
Tuia 250 ending is just the beginning
By: New Zealand Government
Final stop for Tuia 250 Voyage celebrates past and future
By: Tuia 250
Tuia 250 Voyage flotilla arrival in Capital
By: Ministry for Culture and Heritage
Courtney Johnston will lead Te Papa into a new era
By: Te Papa
Creative NZ board appointments
By: Creative New Zealand
Auckland Fringe Announces New Festival Director
By: Auckland Fringe
2019 NZ Comedy Guild Awards handed out
By: New Zealand Comedy Guild
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media